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Other titles of interest. (Book Review).


In Swimming Across (Warner Books), Andrew S. Grove, the president of chip maker Intel, tells the story of his odyssey Odyssey (ŏd`ĭsē): see Homer.

Odyssey

Homer’s long, narrative poem centered on Odysseus. [Gk. Lit.: Odyssey]

See : Epic


Odyssey
 from totalitarian repression in Europe to freedom in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Grove, born Andris Grof, grew up in Budapest under the Nazi regime, escaped the Russian bombing of the city, lived under several communist governments then fled west after the Hungarian uprising Hungarian Uprising can refer to:
  • Hungarian Revolution of 1848 (see also The Revolutions of 1848 in the Habsburg areas)
  • Hungarian Revolution of 1956
 against the Soviets in 1956. This book does not have anything to do with technology or Silicon Valley but, rather, with the strength of the human spirit.

Michael Hammer Michael Martin Hammer is one of the founders of the management theory of Business process reengineering (BPR). Career
An engineer by training, he is the proponent of a process oriented view of business management. He earned BS, MS, and Ph.D.
 offers nine principles for corporate survival in a customer-oriented economy. In The Agenda (Crown Publishing Group), Hammer bases his principles on management innovations in the last two decades and on technological advances such as the Internet. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the author, customers now expect more from companies and flee quickly from brands or services that do not respond to their expectations. He offers formulas to maintain customer loyalty. The book is a guide, Hammer says, "for business people who are not content to wait for a miracle to save them."
COPYRIGHT 2002 Freedom Magazines, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Latin Trade
Date:Feb 1, 2002
Words:180
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