Osborn & Barr Communications, St. Louis, gains TransCon AG and its Pony Express brands as a new client. (Agency News).
Osborn & Barr Communications, St. Louis, gains TransCon AG and its Pony Express Pony Express National Historic Trail, which covers the entire route followed by pony express riders, was designated part of the National Trails System (see National Parks and Monuments (table)).
Bibliography
See L. R. Hafen, The Overland Mail (1926); A. Chapman, The Pony Express (1932, repr. 1971); R. W. Settle and M. A. L. Settle, Saddles and Spurs (1955, repr. 1972); G. D. Bradley, Story of the Pony Express (2d ed. 1960); M. brands as a new client. In the new partnership, O&B will work with TransCon AG on brand development, positioning and marketing for the relaunch of Pony Express and its microbrew brands. The assignment will include market planning for several new products, including a gluten gluten /glu·ten/ (gloo´ten) the protein of wheat and other grains that gives to the dough its tough elastic character.
glu·ten (gl t-free beer that is brewed from malted sorghum sorghum, tall, coarse annual (Sorghum vulgare) of the family Gramineae (grass family), somewhat similar in appearance to corn (but having the grain in a panicle rather than an ear) and used for much the same purposes. Probably indigenous to Africa, it is one of the longest-cultivated plants of warm regions there and also in Asia—especially in India and China. instead of barley. Another new product is a soy-enhanced beer that will be launched domestically and in Pacific Rim markets.
COPYRIGHT 2003 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
|
Article Details
 Printer friendly
 Cite/link
 Email
 Feedback
| | Comment: | Osborn & Barr Communications, St. Louis, gains TransCon AG and its Pony Express brands as a new client. (Agency News). |
|---|
| Publication: | Agri Marketing |
|---|
| Article Type: | Brief Article |
|---|
| Geographic Code: | 1USA |
|---|
| Date: | Jun 1, 2003 |
|---|
| Words: | 84 |
|---|
| Previous Article: | Pfizer Animal Health, New York, selects Geoff Howe Marketing Communications, Kansas City, Mo., to handle marketing communications for Pfizer's... |
|---|
| Next Article: | DuPont, Wilmington, Del., selects Ogilvy & Mather Worldwide as its lead global communications agency. (Agency News).(Brief Article) |
|---|
| Topics: |
|
|---|
Related Articles
| Monsanto Canada, Inc. appoints Osborn & Barr Communications, St. Louis, as its new agency of record. (Agency News).(Brief Article) | | Purina Mills Horse Business Group, St. Louis, selects Left Field Creative, St. Louis, as advertising agency of record. (Agency News).(Brief Article) | | Michelin Ag Tires, Greenville, S.C., chooses Osborn & Barr Communications, St. Louis, as the company's marketing communications partner for North... | | Osborn & Barr Communications, St. Louis, is selected by the National Pork Board, Des Moines, Iowa, to handle producer communications. (Agency... | | Pony Express Brewing Company.(Marketing News)(launched by group of Missouri farmers as a division of TransCon Ag)(Brief Article) | | Osborn & Barr Communications, St. Louis, adds the United States Potato Board (USPB), Denver, to its roster.(Agency News)(Brief Article) | | Osborn & Barr Communications (O&B), St. Louis, announces three additions to its client roster.(Agency News)(Brief Article) | | National Pork Board, Des Moines, Iowa, selects Osborn & Barr Communications, St. Louis, to launch a series of interactive educational training... | | Television news.(Best of NAMA)(United Soybean Board)(Osborn & Barr Communications)(Brief Article) | | Monsanto Dairy, St. Louis, MO, a division of Monsanto Co. specializing in health and breeding products for dairy animals, has selected Osborn & Barr... |
|
Reader Opinion