Osborn & Barr Communications, St. Louis, gains TransCon AG and its Pony Express brands as a new client. (Agency News).
Osborn & Barr Communications, St. Louis, gains TransCon AG and its Pony Express pony express, in U.S. history, relay mail service. At its inception in Apr., 1860, the pony express operated between St. Joseph, Mo., the western end of a telegraph line, and Sacramento, Calif. brands as a new client. In the new partnership, O&B will work with TransCon AG on brand development, positioning and marketing for the relaunch of Pony Express and its microbrew mi·cro·brew
n.
1. A beer or ale brewed in a microbrewery.
2. See craft beer. brands. The assignment will include market planning for several new products, including a gluten-free beer Gluten-free beer is beer made from ingredients without glycoproteins (gluten) that, for people with a variety of medical conditions, cause an autoimmune response that can lead to more serious conditions. that is brewed from malted sorghum sorghum, tall, coarse annual (Sorghum vulgare) of the family Gramineae (grass family), somewhat similar in appearance to corn (but having the grain in a panicle rather than an ear) and used for much the same purposes. instead of barley. Another new product is a soy-enhanced beer that will be launched domestically and in Pacific Rim markets.
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| | Comment: | Osborn & Barr Communications, St. Louis, gains TransCon AG and its Pony Express brands as a new client. (Agency News). |
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| Publication: | Agri Marketing |
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| Article Type: | Brief Article |
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| Geographic Code: | 1USA |
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| Date: | Jun 1, 2003 |
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| Words: | 84 |
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