Original Provider TEKgroup Finalizes Latest Version of Multiple-Use Online Newsroom Software.POMPANO BEACH, Fla. -- TEKgroup International, Inc. will release the eighth version of its TEKmedia Online Newsroom at the San Francisco Media Relations Summit 2008. "An organization's online newsroom caters to many publics," stated Ibrey Woodall, director of marketing/sales for TEKgroup International, Inc. "Members of a communications department are now able to budget for and use only one tool to manage and target content for media relations, investor relations Investor relations The process by which the corporation communicates with its investors. , government relations and consumer relations." Along with standard elements such as e-mail alerts, press releases, high-resolution photographs and executive biographies, the online software program includes a database of analysts and enables individual communicators to present financial data including annual reports, stock tickers, charts and analyst reviews. "The integrated features of TEKmedia V8 also allow an organization to take advantage of social media," explained Steve Momorella, partner and co-founder for TEKgroup International, Inc. "We're constantly updating our software. Now, along with previous RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. and blogging capability, new automatic tags and links to sites such as Digg and Reddit will help spread corporate messages virally." On the front end of the online newsroom, communicators engage consumers by creating interactive sections that reflect consumer opinions and submissions. Journalists can research and report on official company news as well as personal accounts, all from the same source. Media credential request forms, multiple dark sites, multiple press release templates, and additional media advisories have also been banded into the improved word-processing maintenance interface of TEKmedia V8, along with a downloadable manual and enhanced foreign language module. About TEKgroup International, Inc. - www.tekgroup.com TEKgroup International, Inc., an award-winning Internet software and services company, develops E-business software solutions for the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most industry. TEKgroup clients include Accenture, Best Buy, Carlson Hotels Worldwide, CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) , Delta Air Lines, Inc., Detroit Lions, Ford Motor Company, Prudential, VMS (1) (Virtual Memory System) A multiuser, multitasking, virtual memory operating system for the VAX series from Digital. VMS applications run on any VAX from the MicroVAX to the largest unit. See OpenVMS. , Volkswagen, Walgreens and the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. . |
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