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Original Macintosh Design Team to Kick Off Macworld Conference & Expo in Boston; Feature Presentation Line-Up Will Be Headlined by Mac Community Veterans.


Business Editors/High-Tech Writers

Macworld Conference & Expo

FRAMINGHAM, Mass.--(BUSINESS WIRE)--March 15, 2004

IDG IDG International Data Group
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IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
 World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced that the opening feature presentation at Macworld Conference & Expo(R) in Boston will celebrate the 20th anniversary of the Macintosh with the members of its original design team. This panel presentation will lead off a feature presentation line-up that also includes photojournalist Rick Smolan A former TIME, LIFE and National Geographic photographer, Rick Smolan has spent two decades finding ways to place himself and his projects directly in the path of the converging worlds of photography, design, publishing, and technology.  and the return of Macworld's geek A technically oriented person. It has typically implied a "nerdy" or "weird" personality, someone with limited social skills who likes to tinker with scientific or high-tech projects. The origin of the term dates back to the late 1800s.  trivia contest, the MacBrainiac Challenge.

Macworld Conference & Expo will take place July 12 - 15, 2004 at the new Boston New Boston is the name of some places in the United States of America:
  • New Boston, Illinois
  • New Boston, Massachusetts, the name of several communities including:
 Convention & Exhibition Center (BCEC BCEC Boston Convention & Exhibition Center
BCEC Boston Chinese Evangelical Church (Massachusetts)
BCEC Bay County Election Commission (Michigan)
BCEC Blind Channel Estimation Correction
). Macworld is returning to Boston for the first time in seven years, and is the first event to be held in the BCEC.

New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times technology columnist David Pogue David Pogue (born March 9 1963) is a technology writer, journalist and commentator. He is a personal technology columnist for the New York Times, an Emmy-winning tech correspondent for CBS News Sunday Morning, and tech guest reporter for NPR's Morning Edition.  will host a panel of members from the original Macintosh design team in the event's opening feature presentation, "The Macintosh at 20 - A Celebration of 20 Years of Innovation." Attendees will hear from Jef Raskin (person) Jef Raskin - The person who started the Macintosh project at Apple Computer, Inc. but left the company before the product was launched. , Andy Hertzfeld Andy Hertzfeld (born April 6, 1953) was a key member of the original Apple Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple Computer from August 1979 until March 1984, where he was a key designer of the Macintosh , Bill Atkinson This article is about the computer engineer and photographer. For the baseball player, see Bill Atkinson (baseball player).
Bill Atkinson (born 1951) is an American computer engineer and photographer. Atkinson worked at Apple Computer from 1978 to 1990.
 and Jerry Mannock, who will share anecdotes and perspectives on the development of the Macintosh.

These veteran Mac luminaries will also examine the evolution of the Macintosh, and explore what the future holds for the Mac and the technology community at large. The opening feature presentation will take place on Tuesday, July 13 at 10:00 am.

Renowned photojournalist Rick Smolan will also deliver a feature presentation at Macworld on Wednesday, July 14 at 10:00 am. Smolan, who co-founded the best-selling "Day in the Life" series, is also the co-founder of Against All Odds Productions, which specializes in the design and execution of large-scale global projects that combine compelling story-telling with state-of-the-art technology. Smolan recently completed a new project, America 24/7, which turned more than one million photographs submitted by more than 25,000 photographers into a best-selling book that chronicles life in America.

Macworld Boston will also present the return of the MacBrainiac Challenge, an entertaining, unpredictable geek trivia contest featuring the Mac community's most popular personalities. Hosted by Christopher Breen, contributing editor of Macworld, the MacBrainiac Challenge will pit two teams against one another to compete for the coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 MacBrainiac Award. Teams will be headed up by Andy Ihnatko, columnist for the Chicago Sun-Times and Macworld, and Peter Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, senior editor of MacCentral. The MacBrainiac Challenge will take place on Wednesday, July 14 at 3:00 pm.

"Over the past several months, IDG World Expo has been reaching out to the Mac community to engage them in the development of Macworld Boston, and the response has been overwhelmingly positive," said Warwick Davies, group vice president of IDG World Expo. "We are committed to producing an event in Boston that celebrates the dynamic spirit and sense of community that is unique to Mac users. The feature presentation line-up is the first of many show attractions that we have developed to educate, entertain and inspire the Mac community at Macworld Boston this summer."

Feature presentations are open to all registered attendees. For more information on Macworld Boston, visit www.macworldexpo.com/boston2004. Registration for the event will open in early April 2004.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office See SOHO.  and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at www.macworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference + Expo(TM), Health-IT World Conference + Expo(TM), Portable Power Conference & Expo(TM) and Wireless Sensing Solutions(TM). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
, CSO (Chief Security Officer) The person in charge of all staff members who are responsible for promulgating, enforcing and administering security policies for all systems within an enterprise or division. , Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 15, 2004
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