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Oriental Financial Group Wins Stevie Award for Best TV Ad Campaign.


SAN JUAN, Puerto Rico San Juan (IPA: [saŋ hwaŋ]) (from the Spanish San Juan Bautista, "Saint John the Baptist") is the capital and largest municipality on Puerto Rico.  -- Oriental Financial Group Oriental Financial Group, Inc., more commonly known as Oriental Financial or Oriental Bank, is a financial holding company located in San Juan, Puerto Rico which offers a range of financial services in Puerto Rico and the State of Florida through its four wholly owned  Inc. (NYSE NYSE

See: New York Stock Exchange
: OFG OFG Opportunity For Growth (sarcastic)
OFG Oil Fats & Grease (effluent discharge content)
OFG Over-the-top Foam Generator (fire protection)
OFG Open Fire Grate
OFG Object-Oriented Flow Graph
) announced that it has won a 2005 American Business Awards "Stevie"(TM) for Best TV Ad Campaign for the Group's "Banking Solutions for Your Life" television spots.

The American Business Awards are the first all-encompassing business awards program honoring great performances in the workplace. Nicknamed the "Stevies" for the Greek word "crowned," the awards were presented during ceremonies at the Marriott Marquis Hotel in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Oriental's commercials were part of a TV, radio, Internet, print and collateral campaign broadening Oriental's brand image to encompass its complete array of banking and financial services for consumers, professionals and middle-market businesses in Puerto Rico. Heretofore, Oriental (which means Eastern in Spanish) has been primarily known for IRA Ira, in the Bible
Ira (ī`rə), in the Bible.

1 Chief officer of David.

2,

3 Two of David's guard.
IRA, abbreviation
IRA.
 investment products.

Edgardo Palerm, VP of Corporate Communications and Advertising at Oriental, in accepting the Stevie at last week's American Business Awards dinner, said, "We wanted to wake up everybody, and show them the sense of relief they can experience when they discover how Oriental can solve their problems and improve their lives through the banking solutions we provide."

The commercials feature scenes patterned after modern movie classics. In "Hole," which echoes the movie Holes (2003, starring Sigourney Weaver), a man lives in a hole in the front yard of his house - until Oriental helps finance an expansion to his home. In "Dreams," which features elements from Barton Fink (1991, starring John Turturro), an insomniac in·som·ni·ac
n.
One who suffers from insomnia.

adj.
Having or causing insomnia.
 searches the Internet because he can't dream - until he discovers Orientalonline.com. In "Future," which recreates a scene from Brazil (1985, written and directed by Terry Gilliam), a professional worries about his bleak future - until Oriental helps him start his own business.

An article in American Banking Association's Bank Marketing magazine described the spots as "a distinctive series of brand TV commercials." EJE EJE European Journal of Epidemiology (also seen as EJEP)
EJE Elgin, Joliet, & Eastern Railway Company
 Sociedad Publicitaria, a Puerto Rico advertising agency, handled creative design, production and media buys.

More than 100 Stevies were presented in over 40 categories including Best Overall Company, Best Executive, Best Support Staffer, and Best Corporate Web Site. More than 1,200 nominations from companies of all sizes and in virtually every industry were submitted for consideration.

About Oriental Financial Group

Oriental Financial Group Inc. (www.OrientalOnline.com) is a diversified financial holding company operating under U.S. and Puerto Rico banking laws and regulations. Now in its 40th year in business, Oriental provides comprehensive financial services to its clients throughout Puerto Rico and offers third party pension plan administration through wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, Caribbean Pension Consultants, Inc. The Group's core businesses include a full range of mortgage, commercial and consumer banking services offered through 23 financial centers in Puerto Rico, as well as financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
, trust, insurance, investment brokerage and investment banking services.

Forward-Looking Statements

This news release may contain forward-looking statements that reflect management's beliefs and expectations and are subject to risks and uncertainties inherent to the Group's business, including, without limitation, the effect of economic and market conditions, the level and volatility of interest rates, and other risks and considerations detailed in the Group's filings with the Securities and Exchange Commission. These or other factors could cause actual results to differ materially from forward-looking statements. The Group also disclaims any obligations to update information contained in this news release as a result of developments occurring after the date of issuance.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 13, 2005
Words:557
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