Organon and Prasco Sign a Generic Supply Agreement; Prasco Will Market Desogestrel and Ethinyl Estradiol 0.15 Mg/0.03 Mg Oral Contraceptive Tablets under the Name Solia.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors/Health/Medical Writers BIOWIRE2K MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4658698 CINCINNATI--(BUSINESS WIRE)--June 9, 2004 Solia(TM) Will Be the Second Generic Oral Contraceptive oral contraceptive n. A pill, typically containing estrogen or progesterone, that prevents conception or pregnancy. Also called birth control pill. to the AB-Rated Brands Desogen(R) and Ortho-Cept(R) and Will Compete Directly with the First Generic, Apri(R) Prasco Laboratories, a privately-held pharmaceutical company located in Cincinnati, Ohio “Cincinnati” redirects here. For other uses, see Cincinnati (disambiguation). Cincinnati is a city in the U.S. state of Ohio and the county seat of Hamilton County. , today announced it has entered into an agreement with Organon or·ga·non or or·ga·num n. pl. or·ga·nons or or·ga·nums or or·ga·na 1. An organ. 2. A set of principles for use in scientific investigation. organon pl. organa [Gr.] organ. Ireland Ltd. for Solia(TM)(1) (desogestrel and ethinyl estradiol eth·i·nyl estradiol n. A synthetic estrogen derivative commonly used in oral contraceptives. Ethinyl estradiol 0.15 mg/0.03 mg) Tablets. Solia Tablets is a generic oral contraceptive to the AB-rated brands Desogen(R)(2) and Ortho-Cept(R)(3); however Prasco expects Solia to compete most directly with the generic desogestrel and ethinyl estradiol (0.15 mg/0.03 mg) product Apri(R)(4). For 2003, Apri had estimated sales of $121 million(5). Product Lifecycle Product lifecycle or product life cycle is the course of a product's sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. Extension Business Model Solia, manufactured for Prasco under a commercial supply agreement with Organon Ireland Ltd., is an "authorized generic" version of Organon's Desogen. The agreement is one of many that Prasco expects from its lifecycle extension business model. Prasco's business model was developed to encourage more competition, which should ultimately serve consumers. This model calls for Prasco to leverage its expertise in the generic (multi-source) industry in a broad way, as the company has long-term plans to compete in a wide variety of products and dosage forms. "We are a partner-centric organization, dedicated to multi-source marketing," said Prasco Chief Executive Officer E. Thomas Arington. "That is, partnering is not merely our business strategy: It's our business. We have experienced leadership in place to manage the pharmaceutical disciplines and functions necessary to support our superior sales and marketing team." "We are very pleased to have established this marketing relationship with Organon, a leader in female healthcare. We feel that our agreement will be especially beneficial to the consuming public," Arington concluded. About Prasco Founded by Arington in 2002, Prasco's mission is to provide both quality products and significant cost-savings to the consumer by becoming the leading marketer of multi-source products through selective partnerships. The company utilizes a versatile, horizontally-integrated business approach, which calls for Prasco to combine its intellectual property with the special capabilities of selected partners. Prasco's partnering goal is to realize opportunities and provide measurable results by finding and filling unmet needs within the pharmaceutical marketplace. Prasco's executive team has extensive experience working within both the brand and generic industries. A centerpiece of the company's corporate capabilities is its sales/marketing and business development teams. Prasco's product line is currently sold through the major distribution channels, including chains, wholesalers, and managed care providers. The company operates from a 54,000 sq. ft. administrative office and warehouse facility and has complete control over product distribution management systems--including a DEA-approved vault for Schedule II-IV controlled substances controlled substance n. a drug which has been declared by federal or state law to be illegal for sale or use, but may be dispensed under a physician's prescription. . About Organon Organon - headquartered in Roseland, NJ, USA - creates and markets prescription medicines that improve the health and quality of human life. Through a combination of independent growth and business partnerships Organon strives to become or remain one of the leading pharmaceutical companies in each of its core therapeutic fields: reproductive medicine, psychiatry and anesthesia. Organon products are sold in over 100 countries, of which more than 60 have an Organon subsidiary. Organon is the human health care business unit of Akzo Nobel Akzo Nobel is a multinational company, active in the fields of healthcare products, coatings and chemicals. Headquartered in Amsterdam, the Netherlands, the company has activities in more than 80 countries, and employs approximately 62,000 people. . (1) Solia(TM) is a trademark of Prasco, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . (2) Desogen(R) is a registered trademark of Organon USA Inc. (3) Ortho-Cept(R) is a registered trademark of Ortho-McNeil Pharmaceutical Ortho-McNeil Pharmaceutical, inc. is a pharmaceutical manufacturer based in Raritan, New Jersey, and a subsidiary of Johnson & Johnson. The company was formed from the merger of Ortho Pharmaceutical and McNeil Pharmaceutical in 1993. , Inc. (4) Apri(R) is a registered trademark of Barr Laboratories, Inc. (5) According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. data as of 5/25/04 8:43 am. Data on file. Prasco, LLC. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4658698 |
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