Organic integrity.

Counterculture icon Dr. Bronner's Magic Soaps recently acquired Sun Dog Hemp Body Care, and has now launched a new line of hand/body lotions, lip balms and body/tattoo balms that meet the standards of the USDA's 100 percent organic rules for food. Recently, the USDA agreed to reverse a previous ruling that had prohibited use of the organic seal on personal-care products (see "The Make-up Labyrinth, Your Health, this issue). The products are packaged in 100 percent post-consumer recycled plastic and come unscented or in a variety of fragrances, including patchouli-lime, orange-lavender, peppermint, orange-ginger and lemon-lime. Prices range from $2.49 to $9.99. A portion of the proceeds go to Fair Shake, the nonprofit federal inmate re-introduction plan sponsored by Sue Kastensen, Sundog's previous owner. CONTACT: Dr. Bronner's Magic Soaps, [phone], www. drbronner.com/sun_index.html.