Organic foods extend reach to 39% of consumers in USA.Some 39% of American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of consumers (40 million-plus households) buy organic foods and beverages, and sales in those once marginal categories have reached $6.9 billion, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Organic Consumer Trends Report (OCTR). The report, which covers 40 product categories and more than l00 sub-categories, indicates that the importance of organic will continue to grow now that the USDA's regulation for organic food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. certification and labeling has taken effect. The OCTR also identifies a range of organic consumer segments, with varying levels of commitment: * The Organic Integrated Group: Makes up 37% of organic users, holds strong attitudes toward diet, and consumes organics more than once a day. * The Organic Middle Group: Representing 39% of all organic users, also has very strong attitudes towards organics, and consumes organics at least weekly. * The Organic Fringe Fringe (optics) One of the light or dark bands produced by interference or diffraction of light. Distances between fringes are usually very small, because of the short wavelength of light. Group: Comprises 24% of all organic users, with strong attitudes toward organics, and eats organics occasionally. "There is some fundamental misunderstanding of what makes a product organic," noted Steve French Steve French is a music composer and producer. Biography He first appeared on the music industry radar in England the early 90s, when his brit/pop band, Starclub signed to Island records and had a minor radio hit in both England and the United States with their single, of the Natural Marketing Institute, which helped draft the report. "Across a variety of criteria regarding the understanding of organics, 48% of consumers seem to have a firm grasp of the true meaning. Additionally, and much more concerning, is the low recognition of the perceived per·ceive tr.v. per·ceived, per·ceiv·ing, per·ceives 1. To become aware of directly through any of the senses, especially sight or hearing. 2. To achieve understanding of; apprehend. product benefits that are derived from organics." |
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