Organic, Inc. Increases Conversion Results for Clients Using Mediaplex's Solution for Behavioral Targeting.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ValueClick, Inc.'s (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) Mediaplex division today announced at AD:TECH New York that Organic, Inc., a leading digital marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency, has successfully implemented Mediaplex's behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. solution as part of the MOJO Adserver third-party ad serving platform. Organic clients have used Mediaplex technology to acquire new customers, and increase revenues from existing customers, through the delivery of targeted messaging across multiple web channels, including banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. , on-site promotions, email and search. By deploying Mediaplex's solution for targeting, optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , analysis and conversion tracking, Organic has helped their clients increase conversion rates and maximize advertising expenditures across campaigns. Organic began using Mediaplex's behavioral targeting technology in 2004 to help their clients deliver more personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , targeted messages to both existing clients and prospects. Through the use of Mediaplex's proprietary technology, Organic clients were able to differentiate between prospects and customer types to deliver targeted messages for increased conversion rates; dynamically manage and optimize messages across multiple campaigns using advanced messaging tools; and combine behavioral and segment performance data with client enterprise data to track and measure success across multiple channels. "We are very pleased with the results generated by Mediaplex's behavioral targeting technology," said George Consagra, senior vice president, Interactive Marketing & Media. "Their innovative and powerful solutions helped our clients acquire new customers and significantly impact revenues through the up-selling and cross-selling to existing customers. We continue to be impressed not only with Mediaplex's technology, but also with their level of service and customization. They are a truly collaborative partner." Organic, Inc. is the interactive agency of record for clients such as the DaimlerChrysler, Sprint and 20th Century Fox. "Organic is a perfect example of an innovative leader in the agency space who understands the full scale potential of cross-channel, targeted, real-time messaging combined with powerful tools for tracking and analysis," said Tom Vadnais, senior vice president, Mediaplex and Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing . "For many years Mediaplex has been an innovator in the technology space for behavioral targeting, and we are pleased to continue helping agencies such as Organic achieve measurable results for their clients." Experience a hands-on demonstration of Mediaplex's portfolio of third-party and publisher ad serving and email campaign management solutions in Booth #312-316 at the AD:TECH conference, November 7-11 at the New York Hilton. For more information on AD:TECH, please visit www.ad-tech.com. About ValueClick ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include: --ValueClick Media and Fastclick -- Brand and Direct Online Advertising Networks --Commission Junction -- Affiliate and Search Marketing --HiSpeed Media -- Online Direct Response Lead Generation --Webclients.net -- Innovative Technology and Offers for Lead Generation --PriceRunner -- Comprehensive Comparison Shopping Site --ValueClick Search -- Highly Targeted Search Traffic --Mediaplex -- Intelligent Technology for Digital Marketing For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 31, 2005, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. , current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. , its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus Final Prospectus A legal document stating the price of a newly issued security, the delivery date, and other facts that are important for investors. Notes: The final prospectus must be given to every investor who purchases a new issue of registered securities. on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of unanticipated events. |
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