Organic, Inc.: Natural Foods and How They Grew.ORGANIC, INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic. Antonym: dec. .: Natural Foods and How They Grew SAMUEL FROMARTZ While traditional foods are losing profitability in an era of rock-bottom pricing, the popularity of organic foods is on the rise. Fromartz analyzes the catalysts that propelled the organic-food industry from an anti-industrial, natural-food movement to a major market force. Organic foods, Fromartz explains, appeal to consumers in several ways. Health-conscious food buyers worry about the potential deleterious deleterious adj. harmful. effects of pesticides and chemical fertilizers. The marketing of tofu tofu Soft, bland, custardlike food product made from soybeans. Believed to date from China's Han dynasty (206 BC–AD 220), tofu is today an important source of protein in the cuisines of East and Southeast Asia. and soy milk Soy milk (also called soya milk or soybean milk) and sometimes referred to as soy drink/beverage and even soy latte) is a beverage made from soybeans originating from China. as alternatives to traditional protein sources also marked a surge in the popularity of these organic items. In the book, Fromartz addresses the backlash against "Big Organic," the large-scale organic companies that many organic-food purists accuse ac·cuse v. ac·cused, ac·cus·ing, ac·cus·es v.tr. 1. To charge with a shortcoming or error. 2. To charge formally with a wrongdoing. v.intr. of selling out to the traditional-food corporations, threatening the smallfarm ideals of the organic movement. To prevent abuse of the organic designation, standards have been developed, defining what can legally be considered organic. Harcourt, 2006, 294 p., hardcover, $25.00. |
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