Ore-Ida Teams with Hendrick Motorsports in Busch Series Sponsorship; Brian Vickers to Race Limited Schedule in Ore-Ida Chevrolet.CONCORD, N.C. -- Hendrick Motorsports Hendrick Motorsports is a group of NASCAR racing teams started by Rick Hendrick in 1984 under the name "All Star Racing", racing only Chevrolets, racing in both the Nextel Cup and Busch Series circuits. owner Rick Hendrick Joseph Riddick Hendrick III (born July 12, 1949 in Warrenton, North Carolina), better known as Rick Hendrick is an owner of several NASCAR stock cars and teams, as well as Hendrick Automotive Group[1], one of the largest automotive chains in the United States. today announced that 21-year-old Brian Vickers Brian Lee Vickers is an American NASCAR driver, from Thomasville, North Carolina. Vickers was the 2003 Busch Series champion, and at age 20, the youngest champion in any of NASCAR's three top-tier series. He currently drives the #83 Red Bull Toyota Camry for Team Red Bull. will return to the NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Busch Series The NASCAR Busch Series is a stock car racing series owned and operated by NASCAR. It is NASCAR's "minor league" circuit (often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organization's "big league" circuit, the Nextel Cup. for four races in 2005 with support from primary sponsor Ore-Ida(R) and its Extra Crispy(TM) French-fry brand. As part of the agreement, Vickers will drive his four Busch Series races in Ore-Ida-wrapped No. 57 Chevrolets. "We're fortunate to have Ore-Ida's increased involvement at Hendrick Motorsports," said Hendrick. "The four Busch Series races this season will provide Brian with some valuable time on the race track that will translate into success during Sunday's races." In addition to its support of Vickers' Busch Series appearances, Ore-Ida(R) will become a major associate partner of the No. 25 NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003). Series team with Vickers as driver. "We're excited about continuing our relationship with Hendrick Motorsports and teaming up with such a talented young driver as Brian Vickers," said Dave Singer, category development manager for Ore-Ida. "Our relationship with Hendrick has been a springboard for engaging NASCAR fans and our retail partners with our popular new Extra Crispy line of products." Vickers, the 2003 Busch Series champion is scheduled to make his first Busch Series start of 2005 at Lowe's Motor Speedway Lowe's Motor Speedway (formerly Charlotte Motor Speedway) is a speedway in Concord, North Carolina, north of Charlotte. It features a 1.5 mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield. May 28, followed by events at Daytona International Speedway Daytona International Speedway is a superspeedway in Daytona Beach, Florida. It is a 2.5 mile (4 km) tri-oval race track facility with a seating capacity of 168,000 spectators. in July, Michigan International Speedway Michigan International Speedway is a two-mile (3.22 km), moderate-banked, D shaped superspeedway located off U.S. Highway 12 on more than 1,400 acres [1] near Brooklyn, in the scenic Irish Hills area of southeastern Michigan. in August and the season finale at Homestead-Miami Speedway in November. "I'm looking forward to working with Ore-Ida this season and hopefully for many more to come," Vickers said. "They've put together a program that will allow us to generate some excitement and put us in a position to post a few wins this season." During his first full season in the Busch Series while driving for Hendrick Motorsports, Vickers posted three wins, one pole position, 13 top-fives and 21 top-10 finishes en route to capturing the 2003 circuit championship. At age 20, the Thomasville, N.C., native became the youngest Busch Series champion in any of NASCAR's top-three touring divisions. About Ore-Ida Ore-Ida is the most trusted and popular name in the frozen potato and onion business. As the nation's leading marketer of frozen potatoes, Ore-Ida produces a variety of products including Golden Fries(R), Golden Crinkles(R), Extra Crispy(R), Easy Fries(R), Zesties!(R), Crispers Crispers are a Christie brand snack food sold in Canada. Currently available in 8 flavours, Crispers have been successful based on their marketing as "baked not fried" and their uniqueness, as in "they're not chips, they're not crackers, they're Crispers". !(R), Steak Fries, Tater Tots(R), Hash Browns, Twice Baked, Mashed and Onion Rings. About Heinz H.J. Heinz Company is one of the world's leading processors and marketers of high-quality ketchup, condiments, sauces, meals, soups, snacks and infant foods through all retail and foodservice channels. A host of favorite brands, such as Heinz(R) Ketchup, Ore-Ida(R) French Fries, Boston Market(R) and Smart Ones(R) meals and Plasmon(R) baby food are the growth drivers in Heinz's two strategic global segments: Ketchup, Condiment and Sauces and Meals & Snacks. Heinz's 50 companies have number-one or number-two brands in 200 countries, showcased by the Heinz(R) brand, a global consumer icon with $2.5 billion in annual sales. Fourteen additional brands, each with more than $100 million in annual sales, generate a further $2.6 billion. Information on Heinz is available at www.heinz.com/news. About Hendrick Motorsports Hendrick Motorsports fields teams in two different NASCAR divisions with drivers Kyle Busch, Jeff Gordon, Brian Vickers, Terry Labonte, Jimmie Johnson, Blake Feese and Boston Reid. The organization has won nine NASCAR championships in the last decade, including five at the NEXTEL Cup Series level. |
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