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OrderFusion and Ariba Join Supply Chain and Demand Chain Capabilities; Alliance Merges Business-to-Business Sell-Side and Buy-Side Using Commerce cXML.

SAN DIEGO--(BUSINESS WIRE)--Sept. 20, 1999--

OrderFusion, a leading provider of business-to-business electronic commerce order management and fulfillment tracking software and Ariba Inc. (Nasdaq:ARBA), the leader in business-to-business electronic commerce solutions for operating resources, announced today that the companies have entered into a strategic agreement bringing together the buy- and sell-side of business-to-business electronic commerce.

The combined solution will enable suppliers using OrderFusion Orders of Magnitude(TM) to receive customer orders from the Ariba(R) Network(TM) service via the Commerce Extensible Markup Language (cXML) standard, an emerging Internet standard for exchanging supplier product content and transaction information between buyers and suppliers. Suppliers using OrderFusion Orders of Magnitude that are also registered on the Ariba Network service will be able to process orders and automatically notify customers of status changes.

This combined solution will also enable end-users at buying organizations to use the Web to access order status or make changes regarding delivery date or location. The integrated solution will provide the opportunity for both customers and suppliers to dramatically reduce transaction costs and achieve the fastest time to benefit.

"Using cXML to integrate our sell-side software with the Ariba e-commerce solution ensures a seamless transaction from purchase order to sales order," said Tom Hennings, chief executive officer of OrderFusion. "With the combined solution, the Web becomes the mechanism for customer interaction during the entire life of the transaction."

"This alliance allows suppliers using OrderFusion Orders of Magnitude to receive customer orders directly through the Ariba Network service," said Dave Rome, vice president of marketing at Ariba. "This will allow these suppliers to more efficiently do business with current clients, while extending their reach to new prospective clients as well."

About Ariba Inc.

Ariba is the leader in business-to-business e-commerce solutions for operating resources. The company's intranet- and Internet-based products and services connect requestors to approvers and buyers to suppliers to deliver an automated solution for improving the acquisition and management of operating resources, the goods and services required to operate a company. The Ariba Network service, a global business-to-business electronic commerce network for operating resources, enables buyers and suppliers to efficiently conduct business on the Internet.

The Ariba ORMS(TM) application enables organizations to automate the procurement cycle within their intranets, lowering the costs of acquiring and managing operating resources. Together, the Ariba Network service and Ariba ORMS application provide a business-to-business electronic commerce solution for operating resources that benefits both buyers and suppliers. Ariba customers include Cisco Systems, FedEx, General Motors, Hewlett-Packard Company, MCI WorldCom, Merck & Co., Philips, and Visa. Ariba can be contacted at 408/543-3800 or at www.ariba.com.

About OrderFusion

OrderFusion is a rapidly growing provider of business-to-business e-commerce order management and fulfillment tracking software solutions that permit enterprises to create powerful web sales by leveraging existing systems and web sites in less than one hundred days. To enable the most proactive sales channel, Orders of Magnitude incorporates personalized selling at the time of quotation, customer-specific pricing and personalized storefronts, multi-product merchandising configurations, objection handling and advanced order management. Orders of Magnitude executes customer-specific closing tactics, such as upselling and cross-selling in the call center or via the web, based on corporate sales and marketing strategies and customer buying history and preferences.

For more information, contact OrderFusion Inc. corporate headquarters, 10180 Telesis Court, Fourth Floor, San Diego, Calif. 92121. Telephone, fax, e-mail and Web site respectively, are 858/450-4800, 858/450-4890, info@orderfusion.com and www.orderfusion.com.

(c) 1999 OrderFusion. Orders of Magnitude is a trademark of OrderFusion Inc. Ariba is a registered trademark of Ariba Inc. Ariba Operating Resource Management System, Ariba ORMS, Ariba Network, and Walk-Up User Interface are trademarks of Ariba Inc. All other brand names and trademarks are properties of their respective holders.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 20, 1999
Words:626
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