Orca Interactive Selected by Sonaecom for Portugal's First IPTV Service.Clix SmarTV Assumes IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. Service Control, Independence and Flexibility With Orca's Latest RiGHTv Release RA'ANANA, Israel -- Orca Interactive (LSE LSE - Language Sensitive Editor : ORCA), a global market leader in developing middleware and applications for IPTV, announced today that its IPTV middleware - RiGHTv has been deployed for the first IPTV service in Portugal by Clix, the mass market brand of Sonaecom, a major telecommunications provider. Clix SmarTV will offer live broadcast television and radio channels, an electronic programming guide (EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. ), video on demand (VOD) and subscription video on demand (SVOD SVOD Subscription Video on Demand SVOD Stacked Volumetric Optical Disk SVOD Subscription Voice on Demand ). The service has been successfully deployed in the cities of Lisbon and Porto. All major cities in Portugal This is a list of cities in Portugal. In Portugal, a city (Portuguese: cidade) is a honorific term given to locations that meet several criteria, such as having a minimum number of inhabitants, good infrastructure, like schools, medical will be covered in the full commercial deployment that is expected to reach a large subscriber base in 2007. Sonaecom is using Orca's RiGHTv release 4.5 that includes such benefits as: * Accelerating the time to market of new IPTV applications and services by using Orca's IPTV Service Delivery Platform (SDP (Session Description Protocol) An IETF protocol that defines a text-based message format for describing a multimedia session. Data such as version number, contact information, broadcast times and audio and video encoding types are included in the message. ) * Enabling rapid User Interface modifications and STB porting via the RiGHTv Subscriber User Interface Software Development Kit (SUI SDK) * Complete integration into the operator's OSS / BSS See 802.11. BSS - Block Started by Symbol environment using standards-based APIs * Robust integration with Video server and CA / DRM * A rich interactive TV application suite To provide Sonaecom with a solution at a short time to market, RiGHTv plug-in architecture allowed rapid integration and central management of value chain components. The solution value chain includes Amino and Kreatel/Motorola set-top boxes, Tandberg's SkyStream encoders, Kasenna video server, and Widevine content protection over the network architecture of Huawei. "Orca's flexible middleware allowed us to develop our own user interface that fits the Portuguese market, and promotes and differentiates our brand," said Susanna Barbato, Managing Director of IPTV services at Sonaecom. "Due to its openness we were able to preview a number of value chain components during trials to achieve a best of breed solution." "Sonaecom wants service flexibility and independence, this was a major factor in their choice of Orca," said Haggai Barel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Orca Interactive. "RiGHTv's SUI SDK has given Sonaecom the ability to develop their own SUI on various STBs, the middleware's APIs allowed them to conduct the CRM and billing integration, and they were able to independently install the solution on their preferred hardware platforms that were not certified by Orca prior to the project. Sonaecom also upgraded to the latest RiGHTv version on their own." |
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