Orbitz ad ogles gay dollars.

A television commercial unveiled during the July 15 episode of Bravo's Queer Eye for the Straight Gay is reportedly the first-ever TV spot to include unambiguously gay representations in a mainstream pitch to gay consumers.

The ad for Internet travel Web sire Orbitz features male and female marionettes standing on the balcony of a hotel room booked by a travel agent. The woman comments on the beautiful view, and the man, spying a muscular male sunbather at the pool, heartily agrees.

"We didn't see it as a risk, we saw it as an opportunity," said Jeffrey Marsh, director of marketing strategy for Orbitz. "We're getting a great response. Consumers have been very supportive. Some are calling it groundbreaking."