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Orbitz ad ogles gay dollars.


A television commercial unveiled during the July 15 episode of Bravo's Queer Eye Queer Eye (originally Queer Eye for the Straight Guy)[1] is an hour-long American Emmy award-winning television gay series that premiered on the Bravo cable television network on July 15, 2003, and promptly became both a surprise hit and one of the most  for the Straight Gay is reportedly the first-ever TV spot to include unambiguously gay representations in a mainstream pitch to gay consumers.

The ad for Internet travel Web sire Orbitz features male and female marionettes standing on the balcony Balcony (from Italian balcone, scaffold; cf. High German balcho, beam, balk; probably cognate with Persian term بالكانه bālkāneh or its older variant  of a hotel room booked by a travel agent. The woman comments on the beautiful view, and the man, spying spying: see espionage.
Spying
Birch, Harvey

a double spy, secretly in the employ of George Washington. [Am. Lit.: Cooper The Spy]

Bond, James

Agent 007: super spy, super hero. [Br. Lit.: Herman, 27]

C.I.
 a muscular muscular /mus·cu·lar/ (mus´ku-lar)
1. pertaining to or composing muscle.

2. having a well-developed musculature.


mus·cu·lar
adj.
1.
 male sunbather at the pool, heartily agrees.

"We didn't see it as a risk, we saw it as an opportunity," said Jeffrey Marsh, director of marketing strategy for Orbitz. "We're getting a great response. Consumers have been very supportive. Some are calling it groundbreaking."
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Article Details
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Title Annotation:Marketing
Publication:The Advocate (The national gay & lesbian newsmagazine)
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 2, 2003
Words:118
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