Orange Rewards Euro RSCG Worldwide; France Telecom Has Selected BETC Euro RSCG In Paris to Handle Orange Advertising Communication Budget in France.Business Editors NEW YORK--(BUSINESS WIRE)--April 11, 2001 France Telecom has awarded its Orange advertising communication account to BETC BETC Bartlesville Energy Technology Center BETC Boeing Employees Tennis Club (Kent, WA) Euro RSCG in Paris which will be one of the larger launch budgets in the French market for 2001. The agency won the account after a competition against French agencies CLM/BBDO, BDDP & Fils and Lowe Lintas & Partners. Destined des·tine tr.v. des·tined, des·tin·ing, des·tines 1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic. 2. to reassemble all of the commercial offerings of France Telecom, which at present include Itineris, Mobicarte, and Ola brands, the Orange brand counts 15 million clients in France, about 50% of the market share. BETC Euro RSCG in Paris will develop the branding of France Telecom mobile telephony: Orange. The campaign will be launched by the end of the year. BETC Euro RSCG is one of the Paris offices of Euro RSCG Worldwide and is the number one agency ranked in France in terms of billings. EURO RSCG BETC has 340 staff and handles clients such as Peugeot, Air France, BNP Paribas, LU, Evian, Playtex, Wonderbra, Canal +, KJS and RATP RATP Régie Autonome des Transports Parisiens RATP Reliable Asynchronous Transfer Protocol RATP Reste Assis T'es Payé RATP Rentre Avec Tes Pieds RATP Random Anti Terrorist Program . Euro RSCG Worldwide, the world's fifth-largest advertising agency network, is comprised of 202 agencies located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The network's client roster includes Intel Corporation, Peugeot, LVMH, Danone Group, Yahoo! and Air France. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Euro RSCG Worldwide is the largest unit of Havas Advertising, the world's fourth-largest communications group (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : HADV - Euronext Paris SA: HAV HAV hepatitis A virus. HAV abbr. hepatitis A virus HAV Hepatitis A virus, see there .PA). |
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