Orange County maker of hip apparel ready to launch L.A. store. (Up Front).Volcom, one of Orange County's hottest apparel companies, is opening its first U.S. retail store in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. this month. The 1,200-square-foot store is on La Brea La Brea (lə brā`ə), area, S Calif., formerly in Rancho La Brea. The La Brea asphalt pits, which yielded prehistoric animal and plant remains, are in Hancock Park, Los Angeles. Boulevard alongside restaurants and stores such as Stussy, Undefeated, Union, Lucky Brand and American Rag Cie. "L.A. is a healthy place for Volcom, especially because of all the apparel and creative energy up there," said Richard Woolcott, Volcom's founder and chief executive. The Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. company has stores in France, Germany and Indonesia. Volcom has no plans to open any other U.S. stores. The store is set to showcase Volcom's men's and women's apparel, as well as limited-edition pieces. It also plans to offer music and movie releases by the company's in-house record label and film studio. Volcom has worked with consultant Billy Stade, who owns The Closet, a sportswear retailer in Costa Mesa and Huntington Beach that sells Volcom. "We're not retail guys," Woolcott said. "He's been doing it. He knows." Volcom is the latest Orange County apparel maker to dabble dab·ble v. dab·bled, dab·bling, dab·bles v.tr. To splash or spatter with or as if with a liquid: "The moon hung over the harbor dabbling the waves with gold" in retail. Foothill Ranch-based Oakley Inc., Huntington Beach-based Quiksilver Inc. and Irvine-based Billabong bil·la·bong n. Australian 1. A dead-end channel extending from the main stream of a river. 2. A streambed filled with water only in the rainy season. 3. A stagnant pool or backwater. USA also run stores. Apparel makers have to strike a delicate balance of displaying their brands the way they want without stepping on the toes of their big retailers. "This store guarantees that the diehard Volcom grom (young fan) has a place to find more Volcom vibe and apparel," said Kevin Flanagan, show director at Laguna Beach-based Action Sports Retailer Trade Expo. Orange County Business Journal  An editor has expressed concern that this article or section is .Please help improve the article by adding information and sources on neglected viewpoints, or by summarizing and |
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