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Oral-B Sparks Celebrity Romance This Valentine's Day to Celebrate Arrival of New Sensitive Advantage Toothbrush.


CINCINNATTI -- Steamy "Brush With Romance" Website Offers Visitors the Chance to Take Advantage of the Sensitive Sides of Celebrity Heartthrobs Fabio, Tia Carrere and A Martinez A Martinez (born Adolph Larrue Martinez, III September 27, 1948) is an American actor and singer with prominent roles in the daytime soap opera Santa Barbara and the primetime dramas L.A. Law and Profiler.  

To celebrate the upcoming availability of the new Oral-B Sensitive Advantage toothbrush, Oral-B today announced that it has partnered with sultry celebrities including Fabio, Tia Carrere and A Martinez to create a seductive new website, www.brushwithromance.com, so that anyone and everyone can have their own brush with celebrity romance this Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
.

"Brush With Romance" is a romantic online journey where visitors simply type in their name and select from several romantic celebrity leads including the hunky hun·ky 1  
n. pl. hun·kies Offensive Slang
Used as a disparaging term for a person, especially a laborer, from east-central Europe.
 romance star Fabio, dancing beauty Tia Carrere or actor A Martinez. In seconds, the visitor is thrust into the love story, playing the starring role in a personalized novella novella: see novel.
novella

Story with a compact and pointed plot, often realistic and satiric in tone. Originating in Italy during the Middle Ages, it was often based on local events; individual tales often were gathered into collections.
 as the celebrity speaks of budding romance and makes a declaration of love. Though the stories only last a few minutes, they linger in the depths of the visitor's heart long after.

In one story, "Fate's Forest of Feeling," Fabio declares in his irresistible accent, "ever since our encounter in the Western Woods, I knew somehow that we would be together always. Did you ever think your brush with danger as you fell violently into the ravine would be a brush with romance? I will always love and care for you."

For lovers and lonely hearts lonely hearts
Adjective

of or for people seeking a congenial companion or marriage partner: lonely hearts ads

lonely hearts adj lonely hearts ad →
 alike, "Brush With Romance" is a perfect Valentine's Day escape. Particularly for the nearly 9 out of 10 women who would prefer to be smart, single and date-free than ever contact an ex*, a liaison with Fabio or A Martinez may be the perfect Valentine's Day thrill.

"Fresh breath and a glamorous smile are just as important as other Valentine's Day romantic essentials such as chocolates, candles and flowers," said Fabio. "It's important to keep your smile sexy and suggestive by maintaining healthy teeth and gums with the Oral-B Sensitive Advantage toothbrush."

Oral-B's Sensitive Advantage is a new toothbrush designed specifically to gently brush teeth and promote the health of sensitive gums. It's innovative design includes new and improved features for advanced cleaning technology in a gentler version including:

--ComfortClean bristles - Advanced round-ended and tapered bristles that protect gums while gently removing plaque

--Unique ExtendAngle brush head - Contoured to make contact with even the most hard-to-reach places

--ComfortEase Handle - Designed for better control, promoting the fluid and gentle brushing motion recommended by dentists

Oral-B Sensitive Advantage is now available to consumers in North America in food, drug, convenience and mass merchandise outlets at a suggested retail price of $2.99. Sensitive brushers can learn more about Oral-B Sensitive Advantage by visiting www.brushwithromance.com.

About Oral-B

The Oral-B brand is a worldwide leader in the $5 billion oral care market. Part of the Procter and Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental interdental /in·ter·den·tal/ (-den´t'l) between the proximal surfaces of adjacent teeth in the same arch.

in·ter·den·tal
adj.
1. Located or made for use between the teeth.

2.
 products, such as dental floss dental floss
n.
A waxed or unwaxed thread used to remove food particles and plaque from the teeth.
. Oral-B manual toothbrushes are used by more dentists and consumers than any other brand in the U.S. and many international markets.

About P&G (NYSE NYSE

See: New York Stock Exchange
: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information
Diapers
Pampers Diapers come in sizes going all the way up to Size 7.
(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R) , Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy down·y  
adj. down·i·er, down·i·est
1. Made of or covered with down.

2.
a. Resembling down: downy white clouds.

b. Quietly soothing; soft.

Adj.
(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

* Source: TRUE, an online dating service A Net dating service, also known as online dating or Internet dating, is an example of a dating system and allows individuals, couples and groups to meet online and possibly develop a romantic or sexual relationship.  
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 9, 2006
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