Oral hygiene.The oral hygiene Oral Hygiene Definition Oral hygiene is the practice of keeping the mouth clean and healthy by brushing and flossing to prevent tooth decay and gum disease. market is part of the cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). and toiletries toi·let·ry n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= product category. Oral hygiene products are items such as toothpastes, denture denture, artificial replacement for natural teeth and surrounding tissue. Dentures are classified as partial or complete. The former are removable and maintained by clasps, or are fixed bridges with crowns cemented over adjacent teeth or over spikes embedded in the cleaners, mouthwash mouthwash /mouth·wash/ (mouth´wosh) a solution for rinsing the mouth. mouth·wash n. A medicated liquid for cleaning the mouth and treating diseased mucous membranes. , denture adhesives, and teeth whiteners. Some researchers also include the hardware of oral hygiene in the category as well-items such as toothbrushes, dental floss dental floss n. A waxed or unwaxed thread used to remove food particles and plaque from the teeth. and electric dental appliances. Recently, Cosmetics Business (London) provided a quick review of the oral hygiene market in the top six European markets. The review was dated December 2006. One of the main conclusions of the review is that the 2006 market is exhibiting encouraging growth across all of the top six markets. This follows the 2004-2005 markets, which showed extraordinary sales increases. Good oral hygiene is increasingly becoming a consumer interest. "Throughout Europe, awareness of the importance of oral care is increasing and, although this does not always translate into a change in purchasing patterns, penetration and usage are growing steadily," says Cosmetics Business. The increased awareness among consumers has affected product development, and consumers may soon experience a wider array of items. Innovation appears to be concentrating on improving oral health, as well as a move away from oral hygiene products as commodities and more toward premium image development. The oral hygiene market in France typified development of the trend away from oral hygiene products as commodities. Cosmetics Business said that French consumers were suffering from promotional overload See information overload and overloading. in these products, and there was considerable pressure on prices. Highlights in the French market were premium offerings. In 2005, the French market for the product category grew 2.6 percent from 2004 for total sales of us$718.7-million. In Germany, toothpastes, toothbrushes and mouthwash were 10.9 percent of the cosmetics and toiletries category overall. Total 2005 sales amounted to us$1.21-billion. Sales increased 2.2 percent over 2004. Sales were virtually flat in Italy in 2005. Total sales were us$749.3-million. Toothpaste toothpaste, n See dentifrice. was the biggest seller. Oral hygiene in the United Kingdom (UK) was the growth leader of the six countries in the Cosmetics Business review. UK oral hygiene sales grew 4.8 percent in the year ending October 2006, for a total of us$530.6-million. In Russia, oral hygiene had a "relatively low share." CONSUMER MARKET INSIGHTS: |
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