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Oracle teams with Yahoo! To bring personalized news to enterprise portals.


Oracle Corporation (Nasdaq:ORCL ORCL Oracle (stock symbol) ) and Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ) have announced a relationship to provide enterprise customers with more news choices for their employee portals. Customers will have access to more than 100 pre-built news applications, called portlets, featuring content from more than 2,000 web and premium news and trade sources. These Yahoo! portlets can be aggregated, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, and delivered directly to users of enterprise portals See corporate portal.  running on Oracle9i Application Server.

As enterprise portals become the interface for business applications to employees, it is critical to increase end user adoption and drive repeat usage of corporate portals An internal Web site (intranet) that provides proprietary, enterprise-wide information to company employees as well as access to selected public Web sites and vertical-market Web sites (suppliers, vendors, etc.).  and extranets. Personalized content and information is key to portal adoption and user retention over time. Oracle9i Application Server, which is already used by more than 16,000 organizations worldwide, coupled with Yahoo!'s proven ability to aggregate and integrate high-value, personalized content delivers a compelling user experience that helps assure a corporate portal is used to its full potential.

"We are especially pleased to be offering high-quality, personalized Yahoo! content for Oracle9i Application Server customers," said Thomas Kurian, senior vice president, Oracle9i Application Server Development. "This combined solution brings top-tier industry content into our innovative portal product and enables customers to reduce the cost of acquiring and managing external content."

"Yahoo! is committed to delivering value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  and applications that improve the effectiveness of the enterprise portal platform as a highly personalized business communications medium," said Steve Boom, senior vice president, Yahoo! Enterprise Solutions. "The relationship with Oracle provides our joint customers the access and control needed to integrate My Yahoo! Enterprise Edition's aggregated content and tools together with a powerful platform for building the enterprise portal environment."

Over 2,000 Emerson Motor Company employees rely on their My EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  Corporate portal to collaborate and communicate with each other, using it to increase productivity and meet the changing information needs of the company.

"For Emerson Motor Company's portal, built on Oracle9i Application Server, delivering high-quality content provides constant value to our users," said Paul Deal, director of eBusiness, Emerson Motor Co. "We're very enthusiastic about the possibility of integrating My Yahoo! Enterprise Edition's portlets and personalized content into the My EMC corporate portal. We expect that having this high-value external content blended with our corporate information will help drive user adoption and boost corporate productivity."

The Oracle9i Application Server Content Provider for My Yahoo! Enterprise Edition is available now from the Oracle9iAS Portal Center on the Oracle Technology Network (OTN OTN Oracle Technology Network
OTN Optical Transport Network (Cienna)
OTN On The Net
OTN Open Transport Network (Apple)
OTN Oncology Therapeutics Network
OTN On That Note
OTN Optical Network Terminal
) for free download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. . For Oracle9i Application Server customers, Yahoo! Inc. is providing a free trial subscription to My Yahoo! Enterprise Edition content.
COPYRIGHT 2003 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Oracle teams with Yahoo! To bring personalized news to enterprise portals.
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Jul 21, 2003
Words:431
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