Oracle and Dendrite pharmaceutical CRM system integration. (E-Commerce).Oracle Corp. and Dendrite dendrite: see nervous system; synapse. have completed their core product integration developing an analytically driven customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) system for the global pharmaceutical industry that lets pharmaceutical manufacturers effectively manage all aspects of customer interactions. Both companies are now actively demonstrating the system to clients and business prospects, and presented additional demonstrations during the recent Oracle AppsWorld in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . Comment: The solution,it is claimed, unites Dendrite's pharmaceutical knowledge and advanced analytical models with Oracle's information architecture, data warehousing See data warehouse. data warehousing - data warehouse , and business intelligence capabilities. www.dendrite.com |
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