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Opus aims to become "true multi-media provider" while expanding its print offerings.


Mom and Pop Mom and Pop

An adjective denoting a small-scale and family-like atmosphere, often used to describe these types of businesses and investors.

Notes:
A mom-and-pop business is typically a small family-run business.
 publishers and those new to newsletters, take heart: this publisher went from a home start-up to a $16 million company in 14 years.

In 14 years as a subscription-based newsletter publisher in the health field, Opus opus (ō`pəs) [Lat.,=work], in music, term used in cataloging a composer's works, designating either a single composition or a group published together or considered a unit.  Communications Inc. has grown into a $16 million company and now plans to become a "true multi-media provider."

Publisher James Flanagan James Flanagan may refer to:
  • James Flanagan (RUC) - One-time Chief Constable of the Royal Ulster Constabulary
  • James Flanagan (engineer) - Engineer and researcher for Rutgers University
 said the transition is intended to "create new revenue streams" and new opportunities for the company. But, he emphasized, Opus is not shifting away from its subscription-based newsletter and looseleaf publications and other products, although he hopes to grow in these areas. Opus is also involved in seminars, consulting and video and interactive training activities.

As a true multi-media provider, Flanagan said, Opus will focus on developing a "sales effort to provide advertising, custom marketing and an e-commerce site where we are trying to attract as many partners as we can to that site along with attracting a lot of traffic there."

Opus is one of the partners in the Healthcare Intelligence Network, which is an online briefing service for professionals seeking strategic information on the business of healthcare. But Opus' new concept brings it to a different level in using the internet.

Opus' concept goes beyond what Flanagan describes as "the first generation web activities," which lists information that is available with the hope that people may buy it.

Much of the content for the new venture is material "which hits the cutting-room floor; it is information that has not made it into our print publications for whatever reason," he said.

The new revenue stream will come from selling sponsorships, space ads, enhanced directory listings, and custom marketing efforts. Another revenue stream relates to e-commerce in terms of selling their own and other people's content--and ultimately other goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  to specific niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
. Down the line Opus expects additional revenues from incubator incubator, apparatus for the maintenance of controlled conditions in which eggs can be hatched artificially. Incubator houses with double walls of mud, a fireroom, and several compartments each holding about 6,000 hens' eggs were developed in ancient times; the  projects.

Opus is one of a growing number of newsletter firms with both husband and wife actively involved in the operation. Jim Flanagan's wife, Jennifer Cofer, is the executive editor.

Opus Communications' first newsletter, Medical Records Briefing, was launched in October of 1986 from the third floor of the Flanagans' home in Marblehead on Massachusetts' North Shore.

Opus now has 24 newsletters and two looseleaf services--including Health Care Facilities Guide, acquired this year from the Bureau of National Affairs--along with several directories, six weekly e-mail letters, and three fax broadcast weeklies.

Today, with a staff of more than 135, Opus is the largest employer in Marblehead, a noted sailing community about 25 miles north of Boston North of Boston is a 1914 poetry collection by Robert Frost. It includes two of his most famous poems, 'Mending Wall' and 'After Apple-picking'. Most of the poems resemble short dramas or dialogues. . Its operations are located in 33,000 sq. feet of space in a renovated sail loft a loft or room where sails are cut out and made.

See also: Sail
 building.
COPYRIGHT 1999 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Oct 15, 1999
Words:447
Previous Article:Newsletter veteran Andrew Jacobson named managing director at specialty finance company.
Next Article:Manisses begins child psychopharmacology newsletter.



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