Optoma aims for 15% share of global market for projectors.
Taipei, March 4, 2010 (CENS)--Focusing promotion on 3D, pico and widescreen projectors, Optoma, a globally leading projector brand, ambitiously aims to achieve a 15% share of the global market in the next three years, according to Te-li Kuo, general manager of the brand.
In 2009, Optoma scored combined revenue of NT$9.279 billion (US$289.96 million at US$1: NT$32), up 7.31% from NT$8.644 billion (US$270.12 million) posted a year earlier, and shipped 490,000 own-brand projectors worldwide, mainly to European countries, China, Vietnam, Malaysia and Sri Lanka.
Optoma's shipment of projectors is expected by institutional investors to surge 22% to over 600,000 units this year, partly because of strong demand in emerging countries, especially China, and partly because of the brand's successful business deployments in India and Indonesia.
Noteworthy is that the brand, with a full line of high-brightness, short-focus educational projectors, actively tapped the education segment and effectively pushed up its market share to 23.4% as the No. 1 brand in Taiwan in the fourth quarter of 2009. The overall sales in Taiwan's projector market surged 47%, thanks to government's economic stimulus policies that had effectively fueled schools' demand for projectors throughout the year.
Kuo noted that his brand, to push up its global market share to 15% in three years, is going to focus promotion on pico, widescreen and, especially, 3D projectors starting this year. He added that with 3D views of pictures becoming increasingly popular, overall shipment of 3D projectors in the global market is estimated at 196 million units in 2018, sharply surging from 700,000 units shipped in 2008 and granting his brand an enormous business opportunity in the future.
To explore the segment, the brand is going to launch six 3D projectors in the first half of this year, with three of which slated for the first quarter. According to Kuo, 3D projectors will contribute 15-20% to his brand's sales revenue this year.