Optimum Selects McKie Headstrom Public Relations to Launch Quality of Service Monitoring Solutions.Business Editors/High-Tech Writers SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Feb. 17, 2004 Pioneers in the development of Quality of Service (QoS) monitoring solutions using ITU (International Telecommunication Union, Geneva, Switzerland, www.itu.ch) A telecommunications standards body that is under the auspices of the United Nations. Comprising more than 185 member countries, the ITU sets standards for global telecom networks. standards-based psychoacoustic models, Optimum today announced that it has selected McKie Headstrom Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (MHPR) to build awareness and recognition of the company and its industry leading solutions. One of the key reasons Optimum selected MHPR is because of the agency's extensive experience and strong media relationships in the telecommunications industry. Optimum is confident that MHPR has the right combination of strategic insight and tactical ability to execute a public relations campaign that will get the company noticed in the QoS measurement and monitoring sector. "Optimum is preparing to launch new products and services for QoS monitoring of voice, audio, video, data and fax services over hybrid networks," said Walter van Hooff, president of Optimum. "We needed a PR firm that understood our technology and could put us in front of the appropriate industry influencers. MHPR has the proven experience, relationships and methodologies that we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ." "MHPR is very pleased to be building and executing a strategic communications plan that will build recognition among Optimum's target customers," said Chris McKie, principal of McKie Headstrom Public Relations. "Optimum has tremendous potential in an industry which is increasingly concerned about QoS monitoring for the enforcement of Service Level Agreements (SLA (1) (StereoLithography Apparatus) See 3D printing. (2) (Service Level Agreement) A contract between the provider and the user that specifies the level of service expected during its term. ) and for providing a better customer experience." MHPR will assist Optimum's marketing efforts by building a strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. campaign that leverages multiple communications activities including writing news announcements, maintaining media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. , securing editorial calendar opportunities, and maximizing press opportunities at tradeshows. Each of these components will be tailored to influence the large enterprises and carriers that Optimum is targeting as potential customers. "Putting a PR campaign in place to support our product and service launch is a key component of our marketing strategy," said Walter. "We have a unique solution that enables enterprises to take advantage of a single (data) network for all services, and enables carriers to support those clients at a lower cost. MHPR will help us communicate the benefits of our solution to the industry and our target customers." About Optimum Founded in 2000, Optimum is a leading provider of Quality of Service testing and monitoring solutions for carriers and large enterprise customers. Located in San Jose, Calif., Optimum utilizes ITU objective perceptual standards such as PESQ PESQ Perceptual Evaluation of Speech Quality (ITU-T) , PEAQ PEAQ Perceptual Evaluation of Audio Quality (ITU-R) PEAQ Program to Evaluate and Advance Quality (postsecondary accreditation term) PEAQ Predictive Equations for Alfalfa Quality and other algorithms to measure and track the quality of voice, audio, video, fax and data services being delivered by today's hybrid communications networks. Optimum's QoS solutions enable large enterprises and carriers to maintain the levels of service needed to meet business critical Service Level Agreements and ensure customer satisfaction. Optimum is privately funded. For more information, visit the company's web site at http://www.optimumqos.com or call 408-282-3737. About McKie Headstrom PR Forged by passion, performance and persistence, McKie Headstrom PR (www.mhpr.com), provides award-winning, full-service public relations and strategic communications services to technology companies. Founded in 1998 and recognized by PR Week magazine as a "U.S. Top 10 Climber climb·er n. 1. One that climbs, especially a person who climbs mountains. 2. Sports A device, such as a crampon, used in mountain climbing. 3. A plant that climbs. 4. ," the agency's expertise includes embedded and component technologies, telephony, networking, enterprise systems, security, wireless, and home/consumer technologies. |
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