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Optimum Lightpath Extends 'Switch Now & Save Thousands' Offer to Cover Metro Ethernet Conversion Costs.


JERICHO Jericho, city, West Bank
Jericho (jĕr`ĭkō) [Heb.,=fragrant, or city of the moon god], Arab. Ariha, town (2003 est. pop.
, N.Y. -- Overwhelming Success of Marketing Campaign Highlights New York Metro For the region, see .

Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies.
 Area Business Customers' Interest in Adopting New Technologies to Dramatically Lower Monthly Bills

The highly positive response from the business community in the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City.  to its 'Switch Now and Save Thousands' marketing campaign has prompted Optimum Lightpath(R), the business telecommunications services division of Cablevision Systems Corporation (NYSE NYSE

See: New York Stock Exchange
: CVC See CSC. ), to extend the promotion until January 31st, 2006.

"Our goal, in extending the 'Switch Now and Save Thousands' campaign for another month, is to give even more businesses in the region the opportunity to use Metro Ethernet A metropolitan area network (MAN) that uses a 10 Gigabit Ethernet (10GbE) backbone rather than SONET/SDH links. Ethernet offers a more economical alternative. In a Metro Ethernet network, multiprotocol label switching (MPLS) may be deployed to provide quality of service (QoS).  to dramatically improve performance, while realizing considerable cost savings compared to what they are currently being charged by 'traditional' telephone companies," said Dave Pistacchio, executive vice president and general manager of Optimum Lightpath.

Launched in October for a period of three months, the goal of this campaign was to encourage businesses across the New York metropolitan area to switch from their traditional telecommunications services to the unsurpassed reliability, efficiency and performance of Optimum Lightpath's Metro Ethernet voice and data communications services.

To achieve this, the campaign raises awareness of the dramatic cost savings possible through Metro Ethernet, while also lowering existing barriers to converting to the new technology through incentives that address the costs of converting to Metro Ethernet. As part of the promotion, Optimum Lightpath offers businesses across the metropolitan area a credit for up to $7,500 for conversion costs (i.e., installation fees, router costs, professional services, software, hardware, etc.), while also paying for the necessary fiber link to pre-qualified buildings - incentives that could be worth more than $30,000 to each business customer.

"We are extremely pleased by the terrific reaction to our 'Switch Now and Save Thousands' campaign," said Phil DeCabia, Optimum Lightpath's Senior Vice President of Sales. "The rate of response has already exceeded our initial goals, clearly demonstrating that businesses throughout the New York metropolitan area are interested in improving their ability to compete by utilizing dramatic increases in capacity to transform their networks, while also reducing their overall telecommunications costs by thousands of dollars."

Businesses interested in learning more about Optimum Lightpath's new Metro Ethernet services promotion can visit http://www.metroethernetnow.com/ or call 1-877-LIGHTPATH.

About Optimum Lightpath

Optimum Lightpath, a business telecommunications services division of Cablevision Systems Corporation, uses the power of its own reliable and resilient fully fiber optic network to deliver converged, IP-based data, Internet, and voice solutions to businesses throughout the New York metropolitan area. Over the past 17 years, Optimum Lightpath built an advanced Fiber-to-the-business-Premises network that has over 2400 route miles of fiber optic cables throughout the tri-state area. As a result of owning and maintaining this state-of-the-art network, Optimum Lightpath can better ensure the enterprise customer's quality of experience, while delivering reliable, high bandwidth business communications services at lower prices. Optimum Lightpath now provides its customers with scalable, high-capacity IP-based Metro Ethernet services (E-LAN and E-Line) to support high bandwidth data, Internet and voice applications, while also delivering highly personalized customer service unparalleled by traditional telephone companies.

About Cablevision

Cablevision Systems Corporation is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum digital television, Optimum Online high-speed Internet, Optimum Voice digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 operates several successful programming businesses, including AMC (Advanced Mezzanine Card) See AdvancedTCA. , IFC (Internet Foundation Classes) A class library from Netscape that provides an application framework and graphical user interface (GUI) routines for Java programmers. IFC was later made part of the Java Foundation Classes (JFC). See JFC, AFC and AWT. See also ICF. , WE and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision owns Madison Square Garden Coordinates:

Current arenas in the National Hockey League

Western Conference Eastern Conference
 and its sports teams, the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall Radio City Music Hall

New York City’s famous cinema; home of the Rockettes. [Am. Hist.: NCE, 2338]

See : Theater
, and owns and operates Clearview Cinemas.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Optimum Lightpath Extends 'Switch Now & Save Thousands' Offer to Cover Metro Ethernet Conversion Costs.
Publication:Business Wire
Geographic Code:1USA
Date:Jan 3, 2006
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