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Optimum Lightpath Drives Metro Ethernet Adoption by Funding Conversion Costs, Cutting Ongoing Business Communications Expenses in Half.


JERICHO Jericho, city, West Bank
Jericho (jĕr`ĭkō) [Heb.,=fragrant, or city of the moon god], Arab. Ariha, town (2003 est. pop.
, N.Y. -- New Marketing Campaign Highlights More Than $30,000 In Conversion Cost Savings Available To Each New Qualified Business Customer, In Addition To Dramatically Lower Monthly Bills

Optimum Lightpath(R), the business telecommunications services division of Cablevision Systems Corporation (NYSE NYSE

See: New York Stock Exchange
: CVC See CSC. ), today announced an aggressive new marketing campaign that encourages businesses across the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City.  to switch to Lightpath's more reliable and efficient Metro Ethernet A metropolitan area network (MAN) that uses a 10 Gigabit Ethernet (10GbE) backbone rather than SONET/SDH links. Ethernet offers a more economical alternative. In a Metro Ethernet network, multiprotocol label switching (MPLS) may be deployed to provide quality of service (QoS).  voice and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  services, by raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires.  of the dramatic cost savings possible through Metro Ethernet and lowering existing barriers to converting to the new technology.

The "Switch Now and Save Thousands" campaign articulates the unsurpassed reliability and performance Optimum Lightpath delivers with its Carrier Grade Ethernet service - while addressing conversion costs through an offer to assume these costs while also paying for the necessary fiber link to the business location, incentives that could be worth more than $30,000 to each business customer.

Featuring video, Internet and direct-mail components, the campaign emphasizes Optimum Lightpath's 17-year history of reliability and its ability to use Metro Ethernet to dramatically improve performance and lower ongoing communications costs charged by legacy telephone service providers.

"An analysis of business telecommunications costs on Long Island alone shows that businesses with more than 20 employees are currently overspending on communications services by more than $200 million per year," said Dave Pistacchio, executive vice president and general manager of Optimum Lightpath. "Ninety-five percent of businesses around the world already use Ethernet to enable their computers to communicate with each other. Metro Ethernet extends the simplicity of this technology from the local to the wide area network, making it easier, more reliable and far more efficient for companies to deploy mission-critical applications that require large amounts of bandwidth."

To eliminate the most significant barrier to Metro Ethernet adoption, Optimum Lightpath is offering businesses across the metropolitan area a credit for up to $7,500 for conversion costs (i.e., installation fees, router costs, professional services, software, hardware, etc.) associated with the switch to Metro Ethernet. Optimum Lightpath will also cover the cost of running fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber  to pre-qualified buildings - a combined average savings of more than $30,000.

"Metro Ethernet services are vital to network transformation. Like the Internet, Metro Ethernet has the potential to significantly improve an organization's ability to compete," said Bryan Van Dussen, director of service provider research for In-Stat/MDR. "Because Ethernet services provide significant capacity and a compelling TCO (1) (Total Cost of Ownership) The cost of using a computer. It includes the cost of the hardware, software and upgrades as well as the cost of the inhouse staff and/or consultants that provide training and technical support. See ROI. , businesses can cost-effectively deploy high-performance, content-rich applications necessary to thrive in what has become an increasingly competitive business environment."

In January 2005, Lightpath introduced its highly-reliable Metro Ethernet product line that is offered at very high speeds (10 Mbps up to 10 Gbps) and delivered via fiber optics that run directly to the business location. These Ethernet circuits can be used for high-capacity data transfer, Internet access or a combined Internet access/voice services bundle at a relatively inexpensive cost per bit.

"The first hundred business customers that have adopted Metro Ethernet through Optimum Lightpath have realized considerable cost savings, while substantially increasing bandwidth. Clearly, Optimum Lightpath's Metro Ethernet services are already delivering on their promise for these organizations," said Phil DeCabia, Optimum Lightpath's Senior Vice President of Sales. "Other businesses that switch to our Metro Ethernet services will also be able to save thousands of dollars annually on their current telecom spending, while dramatically increasing capacity - an unbeatable combination that puts Optimum Lightpath in a superior competitive position."

Businesses interested in learning more about Optimum Lightpath's new Metro Ethernet services promotion can visit http://www.metroethernetnow.com/ or call 1-877-LIGHTPATH.

About Optimum Lightpath

Optimum Lightpath, a business telecommunications services division of Cablevision Systems Corporation, uses the power of its own reliable and resilient fully fiber optic network to deliver converged, IP-based data, Internet, and voice solutions to businesses throughout the New York metropolitan area. Over the past 17 years, Optimum Lightpath built an advanced Fiber-to-the-business-Premises network that has over 2400 route miles of fiber optic cables throughout the tri-state area. As a result of owning and maintaining this state-of-the-art network, Optimum Lightpath can better ensure the quality of the customer experience, while delivering reliable, high bandwidth business communications services at lower prices. Optimum Lightpath now provides its customers with a variety of scalable, high-capacity IP-based Metro Ethernet services (E-LAN and E-Line) to support high bandwidth data, Internet and voice applications, while also delivering highly personalized customer service unparalleled by competing service providers.

About Cablevision

Cablevision Systems Corporation is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum digital television, Optimum Online high-speed Internet, Optimum Voice digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 operates several successful programming businesses, including AMC (Advanced Mezzanine Card) See AdvancedTCA. , IFC (Internet Foundation Classes) A class library from Netscape that provides an application framework and graphical user interface (GUI) routines for Java programmers. IFC was later made part of the Java Foundation Classes (JFC). See JFC, AFC and AWT. See also ICF. , WE and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision owns Madison Square Garden Coordinates:

Current arenas in the National Hockey League

Western Conference Eastern Conference
 and its sports teams, the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall Radio City Music Hall

New York City’s famous cinema; home of the Rockettes. [Am. Hist.: NCE, 2338]

See : Theater
, and owns and operates Clearview Cinemas.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Optimum Lightpath Drives Metro Ethernet Adoption by Funding Conversion Costs, Cutting Ongoing Business Communications Expenses in Half.
Publication:Business Wire
Geographic Code:1USA
Date:Oct 19, 2005
Words:857
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