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Optimum Lightpath Creates First Video-on-Demand Channel Dedicated to Educating Businesses on Advantages of Metro Ethernet.


Unique Approach Allows Decision-makers to Learn About Metro Ethernet Business Services at Their Convenience, Through Long-Form VOD See video-on-demand.

VoD - video on demand
 Content and Advanced Interactive Tools

JERICHO Jericho, city, West Bank
Jericho (jĕr`ĭkō) [Heb.,=fragrant, or city of the moon god], Arab. Ariha, town (2003 est. pop.
, N.Y. -- Optimum Lightpath, the next-generation business broadband service provider An ISP, telephone company, cable company or other carrier that offers high-speed communications to homes and businesses, typically for Internet access. Cable modems, DSL and T1 lines are the common technologies. See broadband, cable modem, DSL and T1.  of Cablevision Systems Corporation (NYSE NYSE

See: New York Stock Exchange
: CVC See CSC. ), today announced the launch of the first video on demand (VOD) channel specifically designed to educate businesses on the benefits of Metro Ethernet. Accessible on Cablevision's iO([R]) channel 660, the specialized programming will reach more than 2 million iO digital cable customers in Optimum Lightpath's service area of Northern New Jersey, Westchester, Connecticut, Long Island, the Bronx and Brooklyn. Optimum Lightpath will be reaching business decision-makers in their homes with clear, compelling, non-technical content that they can access to learn more about Metro Ethernet.

This innovative business-to-business marketing initiative from Optimum Lightpath includes interviews with telecommunications industry luminaries such as Ethernet inventor Robert Metcalfe and Metro Ethernet Foundation (MEF MEF Marine Expeditionary Force
MEF Metro Ethernet Forum
MEF Ministerio de Economía y Finanzas (Spanish)
MEF Mobile Entertainment Forum
MEF Middle East Forum (think tank) 
) President, Nan Chen. Other segments feature educational content from Optimum Lightpath executives as well as customer success stories. The channel was created to communicate the many benefits of Metro Ethernet including reliability, scalability, and substantial cost savings.

With this unique channel, Optimum Lightpath hopes to further accelerate the demand for Metro Ethernet services, a market that industry analyst Frost & Sullivan estimates will grow from $866.2 million in 2005 to $3.4 billion in 2012 across North America - an increase of nearly 300 percent.

"The demand for high-speed, high-capacity networks continues to accelerate, driven by mission critical, high bandwidth applications. Businesses are now becoming aware that Carrier Ethernet services offer tremendous flexibility and cost-advantage for enterprise data delivery," said Nan Chen, President, Metro Ethernet Forum The Metro Ethernet Forum (MEF) was founded in 2002. It is a non-profit international industry consortium, dedicated to worldwide adoption of Carrier Ethernet networks and services. . "Optimum Lightpath's use of a dedicated VOD channel for Carrier Ethernet is an innovative initiative to educate New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 area businesses and we are pleased to see our members striking new ground."

Optimum Lightpath's VOD program "Metro Ethernet Now" is targeted to business decision makers and serves to explain how and why Metro Ethernet delivers higher productivity, lower capital and operational expenditures.

"Metro Ethernet makes organizations more productive, while providing cost-savings and operational efficiencies. It is an innovative communications technology that will really benefit from an innovative channel conveying its many compelling benefits. Our iO channel 660 serves this purpose - providing a wealth of relevant information that business executives can view at their leisure," said Dave Pistacchio, executive vice president and general manager, Optimum Lightpath. "Optimum Lightpath's leadership in Metro Ethernet made it particularly important for us to develop a cutting-edge approach to raising awareness of the value of this technology. Our experience has been that businesses that migrate to Metro Ethernet will never want to return to antiquated communications technology."

Prospective customers and others who cannot access iO channel 660 will be able to view the channel in its entirety by logging onto www.optimumlightpath.com/vod.

To support their commitment to Metro Ethernet, Optimum Lightpath has launched a promotion giving qualified companies that switch to the technology a credit on the first month of service, a free managed Cisco router and free fiber build-out to their business. This offer is in the market through April 30.

Businesses interested in learning more about Optimum Lightpath's Metro Ethernet services can visit.metroethernetnow.com or call 1-877-LIGHTPATH.

About Optimum Lightpath

Optimum Lightpath, a business telecommunications services division of Cablevision Systems Corporation, uses the power of its reliable and resilient fully fiber optic network to deliver converged data, Internet and voice solutions to businesses throughout the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. . Since its formation 18 years ago, Optimum Lightpath built an advanced fiber-to-the-business-premises network extending more than 2,500 route miles throughout the tri-state area. As a result of owning and maintaining this state-of-the-art network, Optimum Lightpath is able to reliably provide scalable, high-capacity IP-based Metro Ethernet services that support high bandwidth data, Internet and voice applications and optimize the enterprise customer's quality of experience - at lower prices than traditional offerings.

Optimum Lightpath has been recognized for eight straight years by the New York State Public Service Commission for delivering highly personalized customer service superior to the competition. Winner of the Metro Ethernet Forum's 2006 Service Provider of the Year Award for Outstanding Innovation, Optimum Lightpath became one of the first service providers in the world and the only North American MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system.  to earn Carrier Ethernet certification from the Metro Ethernet Forum in April 2006. For more information, visit www.optimumlightpath.com.

About Cablevision

Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum([R]) digital television, Optimum Online high-speed Internet, Optimum Voice digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 operates several successful programming businesses, including AMC (Advanced Mezzanine Card) See AdvancedTCA. , IFC (Internet Foundation Classes) A class library from Netscape that provides an application framework and graphical user interface (GUI) routines for Java programmers. IFC was later made part of the Java Foundation Classes (JFC). See JFC, AFC and AWT. See also ICF. , WE tv and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision owns Madison Square Garden Coordinates:

Current arenas in the National Hockey League

Western Conference Eastern Conference
 and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall Radio City Music Hall

New York City’s famous cinema; home of the Rockettes. [Am. Hist.: NCE, 2338]

See : Theater
, and owns and operates Clearview Cinemas.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 20, 2007
Words:857
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