Optimost Partners with Leading Web Metrics Providers; Integrates Conversion Rate Optimization with Comprehensive Site Analytics.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Relationships with Fireclick, Sane Solutions (NetTracker), and WebSideStory Deliver Turnkey Solution for Online Marketers Optimost, the pioneering conversion rate marketing firm, today announced partnerships with leading Web analytics providers Fireclick, Inc., a subsidiary of Digital River, Inc., Sane Solutions (NetTracker), and WebSideStory. The partnerships enable joint clients to seamlessly integrate Optimost's groundbreaking multivariable Web page testing capabilities with a variety of the leading Web traffic analysis and tracking tools available. "Companies that pair our multivariable testing solution with a comprehensive Web analytics solution can maximize conversion rates on their sites," explained Optimost CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Mark Wachen. "By teaming with these leaders in the analytics space, we're giving marketers the power to not only understand site traffic behavior and identify possible problems, but also proactively solve those problems through an easy-to-implement multivariable testing solution." The integrated solutions will combine the Web metrics firms' detailed analysis of online customer and visitor behavior with Optimost's multivariable testing application. Clients will be able to create and test millions of potential Web page configurations to determine how changes to any variable, including headlines, price points, and even font size will impact conversion rates. In the time it takes to conduct a single A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning page comparison test, marketers using their customer research in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with a multivariable test will be able to optimize their Web pages down to the individual impact of each word and image. Ram Srinivasan, Digital River's vice president of analytics and general manager of Fireclick, noted, "Optimost is a natural partner for Fireclick's analytics solutions. Optimost's technology offers our customers another alternative for easily deploying multivariable testing to improve their conversion rates and returns on their marketing investments." "Multivariable testing helps take Web traffic analytics to the next level," commented Akin Arikan, Senior Product Manager at Sane Solutions (NetTracker). "We're pleased to partner with Optimost to offer an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for marketers who want to get inside their customers' heads to maximize conversion rates." "WebSideStory's goal is to form strategic partnerships with leading digital marketing firms. Optimost has been the pioneer of multivariable testing solutions for companies looking to maximize conversation rates on their web sites," said Jay McCarthy, Vice President of Business Development for WebSideStory. "Customers who use our solutions will gain actionable insight into how to dramatically improve their site's business performance." About Optimost New York-based Optimost is a technology and services company specializing in conversion-rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon Lillian Vernon Corporation is an American catalog merchant and online retailer that sells household, children's and fashion accessory products. In business since 1952 (when it was founded by housewife Lillian Hochberg out of her Mount Vernon, New York apartment; the business name , eDiets, Overstock, Time Warner, Earthlink, MotleyFool, NextStudent, Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. Software, RealNetworks, and HouseValues. For more information, please visit www.optimost.com. About Fireclick, Inc. Fireclick, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Digital River, Inc., provides marketers a comprehensive, easy-to-use Web analytics solution. The hosted service, which is built on a robust architecture, is designed to drive and measure the effectiveness of highly targeted online campaigns, optimize e-commerce site operations and increase the profitability of multi-channel businesses. For more information, visit www.fireclick.com. About Sane Solutions Since 1997, Sane Solutions has driven the direction of the Web analytics market with the NetTracker line of Web site traffic analysis solutions. The NetTracker line combines an easy-to-understand interface with powerful custom Web traffic reporting capabilities to cater to casual users and full-time Web analysts alike. Available in a wide variety of editions (software and hosted) and data collection techniques, NetTracker is designed to meet the needs of any organization. NetTracker products are used by 10,000 organizations worldwide including: American Honda Motor Co., Inc., GEICO GEICO Government Employees Insurance Company Direct, NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , Old Mutual, Best Buy, and more. Sane Solutions' strategic partners include Best Software (SalesLogix), Business Objects, Cognos, Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, MicroStrategy, Oracle, and more. Sane Solutions, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is a privately held limited liability company located in North Kingstown, Rhode Island North Kingstown is a town in Washington County, Rhode Island, United States. The population was 26,326 at the 2000 census. The famous American portraitist Gilbert Stuart was born in the village of Saunderstown, located in the southern region of North Kingstown. . For more information please contact Sane Solutions LLC, 35 Belver Ave., North Kingstown, RI 02852; tel. 1-800-407-3570 or 401-295-4809; http://www.sane.com. About WebSideStory WebSideStory is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite(TM) includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX HBX High-Explosive and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners. Press Contact For more information on Optimost, please contact John Roderick at 631-689-3038, john@jroderick.com. |
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