Optiem Achieves Ektron Gold Certified Partner Status; Top Interactive Marketing Agency Also Earns Ektron Partner of the Month.AMHERST, N.H. & CLEVELAND -- Ektron, Inc., a technology and market leader in web content management software, and Optiem, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a leading Midwest interactive marketing agency, today announced Optiem is an Ektron Gold Certified Partner and Partner of the Month. Optiem uses Ektron's CMS (1) See content management system and color management system. (2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system. 400.NET all-in-one web content management platform to build dynamic websites that increase sales and service while reducing the long-term costs of site operation. "At Optiem, we believe a website should be so much more than brochureware A Web site that advertises a product but contains only the equivalent of a paper brochure with no interactivity. The Web is not encumbered by the size of paper and offers the ability to show endless views and details of a product, make recommendations based on user input, download demos . It needs to be a tightly integrated piece of an organization's overall marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales strategy. A website is truly a company's best face to customers, prospects and partners, especially since it's open 24 hours a day, seven days a week," said Jeffrey Rohrs, president, Optiem. "We originally came into contact with Ektron through a web development project with one of our clients. We like that virtually all of the functionality our clients want comes right out of the box with CMS400.NET, but that it's also architected to allow for custom component integration, which is our strength and passion." Ektron's CMS400.NET is affordable for any organization and simple enough for anyone to use, yet offers webmasters, designers and developers all the tools they need to create, deploy and manage interactive web, intranet and extranet sites in one platform. Optiem shares in Ektron's philosophy that the best websites are those that empower companies to manage their online presence, build relationships and community through two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
"We're very impressed with the work Optiem does with its clients both online and offline. Its websites meld comprehensive marketing strategy with exceptional design, content and technology foundations," said David Young David Young could refer to:
adj. Marked by unconditional commitment, unstinting devotion, or unreserved enthusiasm: wholehearted approval. whole . They've worked hard to become a Gold Certified Partner, completing our advanced training course and implementing several significant client projects. Optiem is very deserving of the Partner of the Month award." Recently, Optiem completed a website redesign and Ektron CMS400.NET Version 6.0 implementation for the Cuyahoga County Public Library Cuyahoga County Public Library serves the suburbs of Cleveland, Ohio and was ranked the number one public library in the United States among libraries serving populations of more than 500,000 by the Hennen's American Public Library Ratings 2006. (www.cuyahogalibrary.org) with 28 branches in northern Ohio. The site now offers extensive resources to visitors, including access to research, events and classes with online registration, book clubs, blogs written by subject-matter specialists and special sections for targeted audiences, such as teens, seniors and teachers. With the integration of CMS400.NET, more than 150 users post and manage content on the site, providing up-to-date information to library customers. Since the new site's launch, the library has seen a marked increase in site traffic, especially the number of daily visitors. About Optiem Optiem is one of the top interactive marketing agencies in the Midwest specializing in content-managed website design, permission-based email marketing, search engine marketing, and custom application development. Optiem's clients include Things Remembered, Calphalon, Sherwin-Williams, the Cuyahoga County Public Library, National City, COSE (Common Open Software Environment) Pronounced "cozy." An alliance of major Unix vendors dedicated to standardizing open systems. In 1993, its first specification was the CDE (Common Desktop Environment), a user interface based on Motif. , The City Club, and JumpStart, Inc. For more information, please visit www.optiem.com or call 216-574-8700. About Ektron Ektron's web content management and authoring solutions are affordable for any organization and simple enough for anyone to use, yet offer webmasters, designers and developers all the tools they need to create, deploy and manage interactive web, intranet and extranet sites in one platform. With Ektron CMS400.NET, companies can do what they want on the Web, including developing rich sites for personal, two-way communication with visitors, building community through memberships, blogs and forums, and attracting more repeat visits using RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. and web alerts to increase business opportunities. An open API Open API (often referred to as OpenAPI) is a word used to describe sets of technologies that enable websites to interact with each other by using SOAP, Javascript any other web technology. allows for easy customization and extension. Ektron is headquartered in Amherst, N.H., and has more than 15,000 customer implementations worldwide, including Unilever, Intel and Pfizer. For more information, visit http://www.ektron.com. All trademarks recognized. |
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