Optical Networking Start-Up Unveils New Corporate Identity & Expands Operations to New Facility: Tellamon changes to Peleton Photonic Systems.Business Editors OTTAWA--(BUSINESS WIRE)--June 11, 2001 Exemplifying ex·em·pli·fy tr.v. ex·em·pli·fied, ex·em·pli·fy·ing, ex·em·pli·fies 1. a. To illustrate by example: exemplify an argument. b. the burgeoning opportunity in photonics-the technology that packs more and more bits into a pulse of light-Ottawa start-up Tellamon Photonic Dealing with light (photons). See photon and photonics. Networks expanded into a new 72,000 square foot facility and changed its identity to Peleton Photonic Systems. Peleton took possession of a new 72,000 sq.ft. facility, located in the Ottawa South
Ottawa South (fr. Business Park, growing from initial office space of 6,000 sq.ft. "The expansion was necessary to catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow). our Company through the next stages of growth," says Peleton President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Dr. Hamid Hatami-Hanza. Peleton currently employs 70 people, growing 50 per cent over the past 6 months. The Company expects to double headcount again over the next two quarters. Dr. Hatami-Hanza also unveiled the company's new corporate identity, Peleton Photonic Systems. "Our new corporate identity captures the character and spirit of our employees," said Dr. Hatami-Hanza. "Industry analysts, potential customers and especially the recent announcement concerning the Ottawa Photonics laboratory all point to the exciting growth potential in optical networking Communications between computers, telephones and other electronic devices using light. An optical network is far more reliable and has far greater potential transmission capacity than networking in the electrical domain. See optical fiber. . In marketing an Ottawa-developed technology to the world, you need to convey the right tone." A "peleton" is the group of elite riders leading a world-class cycle race. "Our technology offers an elegant networking solution for reliable and robust communications at the speed of light. I believe our new identity embodies this," Dr. Hatami-Hanza said. Peleton is a photonics module and sub-system provider focused on the delivery of lasting solutions for third generation optical networking products addressing the access, metro, long haul Long distance. Long haul implies traversing a state or a country. Contrast with short haul. and ultra long haul market segments. Industry research experts, InsightResearch, believes that over the next 5 years the market for dense wavelength division multiplexing See WDM. (DWDM (Dense WDM) The term given to wavelength division multiplexing (WDM) when significantly more channels were being added. Since WDM is increasingly more "dense" all the time, both terms are used synonymously. See WDM. DWDM - wavelength division multiplexing ) optical systems will grow at a 28% CAGR CAGR See: Compound Annual Growth Rate . They have also stated that optical equipment is the only solution that can, in the long-term, cost-effectively meet the increased demand for bandwidth in the long haul and metropolitan markets. This growth is driven largely in part by the Internet, which continues to grow at over 100% a year, regardless of conditions in the financial markets. About the Name: The name peleton is derived from the term given to a pack of elite riders in a world-class cycle race. In any race it is the peleton that determines the success and failure of the individual cyclist. The peleton is strategic. By knowing when to cruise and draft and when to breakout and sprint, good riders are able to use the pack and harness the power inherent to the peleton. The name peleton provides the corporation with distinctiveness in our customer environment, while capturing the character and spirit of our employees. At Peleton Photonic Systems, we use breakaway break·a·way adj. 1. Designed to break, bend, or fall apart easily upon impact, especially to create an illusion, as with a theater prop, or for safety, as with a highway sign or barrier. 2. thinking to design and build revolutionary technologies that unleash the true potential of optical networks. The photonic systems reference best represents our core business. About Peleton Photonic Systems: Peleton designs and builds lasting product solutions that enable OEM/System providers to maximize the potential of their optical networks. With Peleton inside, system vendors can drive the reach of their optical networks through ultra long haul into the metro and access segments. For more information, please visit http://www.peleton.com Media Background Information Additional background information for the Peleton news release dated June 11, 2001 - Peleton Photonic Systems is well positioned for future growth, having received financing of $31M in August, 2000 (see related news - Tellamon Photonic Networks Inc. announces $31 million financing round led by National Bank Financial, August 18, 2000) - Peleton employs 70 plus employees, of which 16 R&D staff hold photonic's PhDs & collectively have more than 200 years of photonic's experience - The Company has 15 plus patents filed - Operations include locations in Ottawa, Canada (72,000 sq.ft.) and Montreal, Canada (1500 sq.ft.) |
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