Optas Continues Thought Leadership Role with Two June Speaking Engagements; Talks illustrate benefits of consistent & measurable marketing tactics for all healthcare constituents.WOBURN, Mass. -- Optas, Inc., the standard in privacy-safe marketing operations continues to provide cutting edge marketing expertise for pharmaceutical companies through improved techniques and measurement tools. The company's top executives will be speaking at two separate events this month to talk about how pharmaceutical companies can increase the effectiveness and the impact of marketing programs. Steve Smith, Optas CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , will speak June 14th at the eyeforpharma Marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. Conference at the Hilton City Avenue Hotel, Philadelphia, PA. Mr. Smith will provide ideas on how pharmaceutical marketers can speed up and make actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. measurement of consumer and physician marketing programs. "Operationalizing" marketing measurement, he will explain, enables marketers to improve your programs in real time, based on real knowledge. Later in June, Paul Buta, Optas co-founder and COO (Cell Of Origin) See mobile positioning. will speak at the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of DM Days. In a session called "The Perfect Storm in Healthcare," Mr. Buta will address how changing consumer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , rapidly evolving technology, and financially squeezed providers and manufacturers are working together to create a force more powerful than the sum of the parts. The DM Days New York Conference & Expo 2005 will be June 28-30, 2005 at the Javits Convention Center in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and is put on by the Direct Marketing Association. For more information on these conferences or on further Optas speaking appearances, please visit the Resources section of www.optas.com. About Optas Founded in 1997, Optas is the leading provider of privacy-safe database marketing software and services that allow pharmaceutical companies and health systems to communicate more effectively with customers. Marketers and their agencies use Optas solutions to improve acquisition and loyalty of their customers. Optas provides rapid deployment and a high return on marketing investment for its clients because of its customizable support of business processes. For more information about Optas, visit www.optas.com. |
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