Opinion Research Corporation and The Hastings Group Introduce PR PLUS(TM) Survey PR Service.PRINCETON, N.J. & WASHINGTON -- Opinion Research Corporation[TM] (ORC Orc
monstrous sea creature; devours human beings. [Ital. Lit.: Orlando Furioso]
See : Monsters ), a leading global provider of market research and an infoUSA[R] (Nasdaq:IUSA IUSA Indiana University Student Association ) company, and The Hastings Group (THG THG Tom's Hardware Guide
THG Third Harmonic Generation (laser physics)
THG The Humble Guys (hacker group)
THG The Holmes Group ), a major privately held U.S. public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, today unveiled PR PLUS[TM], a "PR friendly survey in a box" service combining ORC's industry-leading polling expertise with the proven ability of THG to generate media interest in sponsored surveys.
The outgrowth of a successful 10-year collaboration between ORC and THG involving more than three dozen joint surveys, PR PLUS[TM] distills the two organization's shared experience into two products designed to help boost media coverage of sponsors' critical business issues, products and services. Intended primarily for corporations and organizations with limited or no dedicated PR resources, PR PLUS[TM] will also appeal to agencies, companies or trade associations that lack extensive experience with the successful design, delivery and promotion of media-targeted surveys.
PR PLUS[TM] is available in two tiers: full service and advisory service.
Full Service, from survey concept through post-news event follow-up, includes:
* Brainstorming ways to integrate a survey into a client's broader PR efforts.
* Development of a 10-12 question "media friendly" survey.
* Fast turnaround of a projectable national telephone survey screened for maximum PR potential.
* Professional analysis of survey results including recommendations on how to present survey results for optimal newsworthiness news·wor·thy
adj. news·wor·thi·er, news·wor·thi·est
Of sufficient interest or importance to the public to warrant reporting in the media.
news and media coverage.
* A detailed survey report setting out the findings to showcase the hard news for the media.
* Development of news releases, news advisories, statements and other materials to promote the survey results.
* Organization and promotion of a moderated, phone-based news conference including a media-trained ORC polling expert to assist in discussing the survey findings with the media along with the sponsor's representative(s).
* Tracking and reporting of media results for six weeks after an event.
The narrower "Advisory service" version of PR PLUS[TM] includes:
* Brainstorming ways to integrate a survey into a client's broader PR efforts.
* Input from both polling and PR experts on the framing of up to eight "media friendly" survey questions.
* Fielding of a projectable national telephone survey within one week.
* Consultation during the survey report-writing phase to ensure maximum media impact.
* Development of news release and related survey fact sheet.
* Strategic promotion of survey results to targeted media (as requested by client).
* Tracking and reporting of media results for four weeks after release distribution.
Said ORC Vice President Wayne Russum, "PR PLUS[TM] reflects the reality that the combination of a focused survey and a concentrated PR push is critical in generating media attention in a high-impact way. You can't have just a good survey or a good PR plan; you have to bring both of those things together and make them work as one. That, in a nutshell nut·shell
The shell enclosing the meat of a nut.
in a nutshell
In a few words; concisely: Just give me the facts in a nutshell.
Adv. 1. , is what makes PR PLUS[TM] different."
The Hastings Group Senior Partner Scott Stapf said: "Many corporations and other organizations understand that an opinion survey can help to promote an idea, product or service, but they don't have the hands-on knowledge to design the survey and ensure that the resulting PR campaign is fully synched up to deliver the goods Verb 1. deliver the goods - attain success or reach a desired goal; "The enterprise succeeded"; "We succeeded in getting tickets to the show"; "she struggled to overcome her handicap and won"
bring home the bacon, succeed, win, come through in terms of coverage. PR PLUS[TM] is an opportunity for companies and organizations to tap into a long and extraordinarily successful working relationship that has generated dozens of successful survey-driven media campaigns and literally thousands of resulting news stories."
Among the organizations that have benefited from the collaborative survey/PR efforts of Opinion Research Corporation and The Hastings Group are Calvert Group, Zero Alpha Group, the Consumer Federation of America The Consumer Federation of America (CFA) is a non-profit organization founded in 1968 to advance the consumer interest through research, education and advocacy.
According to CFA's website, its members are approximately 300 consumer-oriented non-profits, which themselves have , the Civil Society Institute, the Securities Investor Protection Corporation Securities Investor Protection Corporation (SIPC)
A nonprofit corporation that insures customers' securities and cash held by member brokerage firms against the failure of those firms. , Hybrid Owners of America, 40mpg.org, Social Investment Forum, the Seniors Coalition, and the Keep Universal Service Fund Fair Coalition.
About Opinion Research Corporation
Opinion Research Corporation, an infoUSA company, has offered innovative solutions to the toughest market research challenges of clients worldwide since 1938. The firm has been conducting national, speech reaction, state and flash/overnight polls for CNN CNN
or Cable News Network
Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. since April 2006. To learn more, visit www.opinionresearch.com.
About The Hastings Group
Founded in 1990, The Hastings Group is a full-service public strategies consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a with a major focus on public relations. Corporate and trade association clients rely upon THG to deliver innovative, high-impact and low-cost campaigns that will add the "booster rockets" to their public profiles, issues, products and services. The Hastings Group has a particular emphasis on consumer, financial, investing, corporate social responsibility (CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ), education and energy-related PR.
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). & mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new , database marketing services, data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements forward-looking statement
A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.