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Opinion Research Corporation Names James C. Fink Chief Executive Officer of Worldwide Market Research.

Business Editors

PRINCETON, N.J.--(BUSINESS WIRE)--July 12, 2001

Newly Created Position Will Lead Commercial Market Research

Management Team in North America, Europe and Asia

Opinion Research Corporation (AMEX: OPI) today announced that it has named James C. Fink, Ph.D. to be Chief Executive Officer of worldwide market research.

In this new position, Fink will have overall responsibility for the Company's global commercial market research businesses with offices throughout North America, Europe and Asia reporting to him.

John F. Short, Chairman and Chief Executive Officer of Opinion Research Corporation, said, "Jim Fink is an accomplished and highly-respected market research professional with the vision and managerial skills to lead our worldwide market research business. With the rapid expansion of our market research operation, the opportunity arose for strong leadership that could ensure that our productivity and efficiency continued to improve throughout the integration process. I am highly confident Jim can help us build a stronger and more vibrant market research operation while enhancing the Opinion Research Corporation brand throughout world markets. To ensure that his efforts are completely supported, Jim will have the additional title of Vice Chairman and will be joining the Company's Worldwide Managing Board."

Mr. Short continued: "As Vice Chairman, Jim will assist me in Company-wide initiatives. We need to accelerate the further leveraging of the great strengths each of our heritage companies brings to our diverse marketplace."

Fink is a highly experienced and talented professional. Most recently, he was President of the worldwide brand research division of Enterprise IG, the world's largest brand and identity consulting firm. Fink has more than 25 years of market research experience, including 17 previous years at Opinion Research Corporation where he was Corporate Executive Vice President and Managing Director of the firm's corporate brand equity research practice. Previously, he held a VP-level market research position at Chilton Research Services. Fink has a Ph.D. in Economics from The Pennsylvania State University and a BS in Marketing from Jacksonville University (FL).

"Opinion Research Corporation is the premier name in the market research industry and a brand that is highly respected," Fink said. "The Company's recent expansion, both geographically and into new service offerings, has ideally positioned the firm to capitalize on the prominent globalization and consolidation trends that are shaping the future of the industry. By continuing to integrate the myriad capabilities and leveraging the global infrastructure, ORC's market research business can grow much faster than the overall industry while improving margins."

Opinion Research Corporation, founded in 1938, is a measurement-based global marketing services firm. Through its research and teleservices units, the Company provides market intelligence, consulting, training and premium-quality teleservices. Organizations around the world call on the Company's wealth of intellectual capital and sophisticated technological infrastructure to provide Insight Beyond Measure. The Company's website is located at www.opinionresearch.com.

This release contains, within the meaning of the safe harbor provision of the Private Securities Litigation Reform Act of 1995, forward-looking statements that are based on management's beliefs and assumptions, current expectations, estimates and projections. Many of the factors that will determine the Company's financial results are beyond the ability of the Company to control or predict. These statements are subject to risks and uncertainties and therefore actual results may materially differ. The Company disclaims any obligation to update any forward-looking statements whether as a result of new information, future events, or otherwise. Important factors and risks that may affect future results are described in the Company's filings with the Securities and Exchange Commission, copies of which are available upon request from the Company.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 12, 2001
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