Operon Biotechnologies Selects Soffront CRM to Improve Customer Support, Marketing, and Sales.Soffront Will Provide a Global, Integrated CRM/Order Processing Solution FREMONT, Calif. -- Soffront([R]) Software Inc., www.soffront.com, a leading provider of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. software, today announced that Operon Biotechnologies, Inc., www.operon.com, has selected Soffront CRM to improve their customer service, marketing, sales, and IT support desk. Operon Biotechnologies is a global leader in custom oligo nucleic acid nucleic acid, any of a group of organic substances found in the chromosomes of living cells and viruses that play a central role in the storage and replication of hereditary information and in the expression of this information through protein synthesis. synthesis (manufactured using DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. and RNA RNA: see nucleic acid. RNA in full ribonucleic acid One of the two main types of nucleic acid (the other being DNA), which functions in cellular protein synthesis in all living cells and replaces DNA as the carrier of genetic building blocks.) Their products are used by researchers in the Life Sciences industries. Soffront CRM will provide Operon with a complete CRM and order-processing solution. Operon's marketing, sales, and customer service departments will use the software for numerous global activities such as accessing comprehensive customer history records, integrating reports, exploring data mining possibilities, and implementing sales and marketing campaigns. "After screening approximately ten CRM packages and implementing a detailed evaluation on our top five choices, we selected Soffront," explained Beat Stemmler, Manager IT CRM/ERP at Operon. "Soffront fulfilled all of our requirements better than any other solution. Soffront CRM is extremely flexible and priced within our budget. Additionally, we enjoyed a pleasant, reliable relationship with Soffront support during the entire evaluation period Evaluation period The time interval over which funds assess a money manager's performance. ." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Stemmler, Soffront CRM provides Operon with all of the benefits of a standard software package combined with the flexibility needed to implement all necessary customizations and specifications. "The possibilities of the product are amazing; one of the biggest advantages of the software is its flexibility." To provide a complete companywide solution, Operon purchased numerous modules of the Soffront CRM product suite, including customer service, customer portal, marketing automation, direct-mail campaign, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , employee help desk, and defect tracking. Stemmler continued, "We expect a positive impact on our churn rate (1) The percentage of customers who cancel their online, cellphone or other subscription service during a certain time period. (2) The percentage of employees who leave the company during a certain time period. See churning. , new customer growth rate, and total customer satisfaction. In addition the management and top management will get a tremendously improved system for analysis and decision making." About Operon Biotechnologies Operon Biotechnologies, Inc. is a global supplier of custom nucleic acids Nucleic acids The cellular molecules DNA and RNA that act as coded instructions for the production of proteins and are copied for transmission of inherited traits. for academic research, biotechnology, and pharmaceutical development. Through their production facilities in the U.S., Germany, and Japan as well as distributors worldwide, Operon provides scientists with standard or highly modified DNA and RNA molecules in both small and large scale amounts to satisfy their oligo requirements. Founded in 1986, Operon is a team of motivated and enthusiastic people whose sole objective is to provide scientists with quality DNA oligos at prices that make sense. About Soffront Soffront Software Inc. has experience, technology, and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desk. With thousands of customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. |
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