OpenTable.com Selects OWN&P as Advertising Agency of Record.SAN FRANCISCO--(BUSINESS WIRE)--Dec. 16, 1999-- OpenTable.com, the real-time restaurant reservation network, today announced the selection of Odiorne, Wilde, Narraway and Partners (OWN&P) as the company's advertising agency of record. OpenTable.com will leverage its estimated $5 million first-phase advertising plan to drive widespread consumer awareness and restaurant adoption of its online reservation system. OWN&P will deliver a comprehensive advertising strategy, a creative campaign and media purchasing through its relationship with Western Media to support OpenTable.com's rapid nationwide expansion. "We are anticipating great things from this new relationship," said Andy England, vice president of Marketing for OpenTable.com. "OWN has significant experience in both Internet and consumer advertising, and an ability to translate strategy into effective communications. We were immediately convinced that they were the shop with both the creative talent and the media savvy to quickly take OpenTable.com to a large consumer audience." "We were interested in working with OpenTable.com from the first time we heard about the company," said Andy Narraway, general manager at OWN&P. "They have a unique idea and business plan, great positioning and the people in place to take full advantage of that position. We look forward to going along for the ride," he said. About OpenTable.com OpenTable.com, Inc. is building a network of the world's finest World's Finest may refer to:
OpenTable.com simplifies the reservation process for consumers, while integrating reservation and table management systems and providing powerful new marketing and operational tools to restaurants. Founded in 1998 by Chuck Templeton, OpenTable.com has partnered with restaurants from Ark Restaurants Corp., the Lark Creek Group, Lettuce Entertain You Enterprises Lettuce Entertain You Enterprises (LEYE) is an empire of approximately 70 restaurants founded by Rich Melman and Jerry A. Orzoff in Chicago, IL in 1971. History , Inc., and the Real Restaurant Group. OpenTable.com is based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Seattle, Boston and Washington, D.C. For more information about OpenTable.com or its online restaurant reservation network visit www.opentable.com or call 877/327-9328. About OWN&P OWN&P is an independent advertising agency founded on April Fool's Day April Fool's Day or All Fool's Day, holiday of uncertain origin, known for practical joking and celebrated on the first of April. Prior to the adoption of the Gregorian calendar in 1564, the date was observed as New Year's Day by cultures as 1994. The company is based in San Francisco, with an office in London, and an interactive/online arm called Murder, Inc. OWN&P has done award-winning creative work for clients like Electronic Arts, Salon.com, Teva, Springstreet.com, Fogdog fog·dog n. A bright or clear spot that appears in breaking fog. [From the fact that it accompanies fog as a dog accompanies its owner.] Sports and Joe Boxer Joe Boxer (also known as Box-oh-Joes, or BJ) is a brand of underwear and related apparel, founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group. . |
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