OpenTable Dining-Out Survey Reveals High Levels of Spending, Tipping, Drinking.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Major Market Survey Includes Surprises: 31% Confess confess v. in criminal law, to voluntarily state that one is guilty of a criminal offense. This admission may be made to a law enforcement officer or in court either prior to or upon arrest, or after the person is charged with a specific crime. to Eavesdropping Secretly gaining unauthorized access to confidential communications. Examples include listening to radio transmissions or using laser interferometers to reconstitute conversations by reflecting laser beams off windows that are vibrating in synchrony to the sound in the room. on Conversations at the Next Table; Respondents Say Excellent Service Earns a 25% Tip OpenTable, Inc. (www.opentable.com), the leading provider of free, online reservations for diners Diners can mean:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Philadelphia, San Francisco and Washington DC. White-tablecloth restaurants are full-service restaurants that take reservations. "With the volume of diners we seat via online reservations -- more than 600,000 each month -- it's our business to understand diners' habits and desires. Respondents reported that that they are spending more, tipping more, and drinking more than you might expect," said Thomas Layton, OpenTable CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "In addition, we learned that 25% believe restaurant service has improved over time, compared to only 8% who believe service quality has declined. This raises the bar for restaurants, which now have higher service standards to meet." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the survey, spending on white-tablecloth dining is trending upward, with 40% of respondents saying they spend more today than they did a year ago. In contrast, only 4% say they are spending less than one year ago, while 56% say that there has been no change. Respondents reported that their average dinner tab is $49.37 per person, including taxes, tip, and beverages. In addition, compared to one year ago, twice as many say they are dining out more often as say they are dining out less often (31% vs. 15%). Respondents Report Handsome Tips, Irritation with Cell Phones According to survey respondents, average service typically earns a 17% tip, and excellent service is rewarded with a 25% tip on average. Moreover, diners report that they aren't likely to apply excessive punishment for bad service. New York, Washington DC, Boston and Philadelphia tippers appear to be the most accepting, saying they leave 15% for below-average service. Boston diners reported the most generous tips, saying that they leave an average of 27% for excellent service followed by Philadelphia diners, who claimed to tip an average of 26% for excellent service. Diners say they are irritated ir·ri·tate v. ir·ri·tat·ed, ir·ri·tat·ing, ir·ri·tates v.tr. 1. To rouse to impatience or anger; annoy: a loud bossy voice that irritates listeners. by cell phones in nice restaurants, but that doesn't seem to mean that they don't care
"Don't Care" is a 1994 (see 1994 in music) single by American death metal band Obituary. about what the next table is saying. Eighty-four percent of diners agreed that they get "really irritated" with people who use their cell phones in fine restaurants. On the other hand, almost one third admitted that they sometimes eavesdrop eaves·drop intr.v. eaves·dropped, eaves·drop·ping, eaves·drops To listen secretly to the private conversation of others. on conversations at nearby tables. Diners Are Drinking at Lunch Nationally, 38% of diners say that one or more adults at the table drinks alcohol during lunch at a fine restaurant. New Yorkers lead the nation, with 49% reporting that one or more adults at the table drinks alcohol at lunch. Of those, the average consumption at the table is one drink per person. In addition, more than nine out of 10 diners nationally say that someone at the table drinks alcohol at dinner, with an average of two drinks per adult. Twenty-seven percent of respondents say they have brought their own wine at least once in their past 10 white-tablecloth restaurant meals. Nearly one in five of those who might otherwise have brought wine, worried that the "staff wouldn't like it" if they did. People are Watching Their Diets, Sort of According to the survey, 38% of diners try to order dishes with lower carbohydrates Carbohydrates Compounds, such as cellulose, sugar, and starch, that contain only carbon, hydrogen, and oxygen, and are a major part of the diets of people and other animals. Mentioned in: Laxatives carbohydrates, n. and/or fat content, with Washington DC diners most likely to do so at 44%. In addition, 18% of San Franciscans cite "health/ingredient control" as one of the reasons they don't eat out more often, leading a national average of 14%. On the other hand, just more than half of diners nationally say they usually treat themselves to dessert when they dine at white-tablecloth restaurants. Habits and Preferences Vary by City The survey also revealed the unique white-tablecloth dining habits of each city in the survey.
Most likely to: Least likely to:
--------------- ----------------
Eat out more often
than a year ago: Philadelphia Boston/San Francisco
Eat dinner out at
least once a week: New York Philadelphia
Tolerate children in Washington D.C./
fine restaurants: San Francisco Atlanta
Spend more than $75
per person at dinner: New York Atlanta/San Francisco
Bring their own wine: Philadelphia Washington DC
Prefer ethnic food: Los Angeles Boston
Cite transportation/
parking as barrier
to dining out: Boston/San Francisco New York/Atlanta
Do business over dinner: Atlanta San Francisco
Dine out for lunch: Los Angeles/New York Philadelphia/Boston
Dine out with friends: Los Angeles Philadelphia
Treat themselves
to dessert: New York/Philadelphia Atlanta
About the Survey Genesis Research Associates conducted this online survey among current OpenTable.com members in eight major US markets. Fielded in February 2005, the survey garnered responses from 3,218 people, with at least 400 respondents from each market. Each respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. was confirmed to have dined at white-tablecloth restaurants in the past two months. About OpenTable, Inc. OpenTable is the leading supplier of restaurant reservation, table management and marketing software as well as the top provider of free, real-time online reservations to consumers, concierges and administrative assistants. More than 3,000 partner restaurants have adopted the OpenTable System, and more than 10 million diners have been seated through OpenTable.com. The company works with many distribution partners, including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. CityGuide, Chicago Tribune's metromix.com, Citysearch.com, DiRoNA, Los Angeles Times' calendarlive.com, NYC NYC abbr. New York City NYC New York City & Company, Time Out New York, San Francisco Chronicle's sfgate.com, washingtonpost.com, and Yahoo! Inc. About Genesis Research Genesis Research Associates (www.genesisresearch.net) is a full-service marketing research consultancy, which specializes in the design and analysis of marketing research for new product design, positioning development, and marketing strategy. Genesis' clients include Fortune 500 consumer and business-to-business marketers in a wide variety of industries as well as smaller firms, select non-profits and political organizations. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion