OpenTV Produces Emmy Award Winning Enhanced Sports Program; NASCAR IN CAR on iN DEMAND wins Emmy for ``Outstanding Achievement in Interactive Television''.

Entertainment Editors/Business Editors

SAN FRANCISCO & TULSA, Okla.--(BUSINESS WIRE)--Sept. 3, 2003

OpenTV (Nasdaq and Euronext Amsterdam:OPTV), one of the world's leading interactive television companies, today announced that the NASCAR IN CAR on iN DEMAND program, which ACTV (a wholly owned OpenTV subsidiary) produces in cooperation with NASCAR Digital Entertainment and iN DEMAND, has garnered an Emmy Award in the category of "Outstanding Achievement in Interactive Television for a Single Program."

OpenTV recently acquired ACTV, which had previously entered into a relationship with NASCAR and iN DEMAND to produce the above referenced event. This is the first time an OpenTV-produced program has won an Emmy. A Blue Ribbon Jury, comprised of members of the Academy's Interactive Media Peer Group, reviewed forty-eight entries for this category from numerous major broadcast and cable networks, and awarded NASCAR IN CAR this honor.

The awards will be presented at this year's Primetime Emmy Creative Arts Awards ceremony on Saturday, Sept. 13. The Emmy will be bestowed upon Paul Brooks, vice president of Broadcasting, NASCAR Digital Entertainment; Jeffrey Pollack, managing director of Broadcasting and New Media, also of NASCAR, and to Robert Jacobson, COO of iN DEMAND and Stacie Gray, vice president and executive creative director of iN DEMAND.

ACTV entered into a multi-year agreement with iN DEMAND in April of 2002, to provide digital video technology enabling iN DEMAND to make NASCAR IN CAR available nationwide to over 42 million North American households via twenty-one cable operators including, Comcast, Cox, Charter, Adelphia and Time Warner Cable, and in Canada through Bell ExpressVu's DBS platform. NASCAR IN CAR is a season-long digital cable package that gives viewers an in-car experience during the entire race by enabling the viewer to access seven in-car camera channels, each featuring a different driver. Each channel provides live team audio and real-time telemetry displayed on virtual dashboards. This package is designed as a companion to the regular network coverage. Viewers can use their specially designed NASCAR IN CAR remote controls (provided at no charge) to switch between the featured drivers and the network race coverage and really get the inside story of what's happening on the racetrack.

The interactive telecasts use an innovative mix of digital compression technology, real-time telemetry data and enhanced graphics to bring viewers into the driver's seat. The on-screen enhancements include a real-time animated dashboard with MPH and RPM readouts and other information such as the driver's name, car position, time behind leader and a brake indicator.

"OpenTV had a real vision for the potential of this product and brought it to life in a very exciting way for the consumer," said Stacie Gray, vice president and executive creative director for iN DEMAND.

OpenTV maintains a mobile production vehicle co-located with the main NASCAR broadcasting facility at each race site. The enhanced live feeds are configured into a digital multiplex within OpenTV's mobile facility and then are uplinked to iN DEMAND for distribution to its cable partners and to ExpressVu for distribution to its satellite customers.

"OpenTV has long been recognized as a global leader and innovator in the interactive television arena," said James Ackerman, CEO, OpenTV. "ACTV invested significant capital in developing cutting-edge targeted advertising and personalized programming applications of tremendous value to our network partners and their viewers and that is why they were an attractive complement to the complete interactive television solution that OpenTV provides. We're pleased to bring ACTV into the OpenTV family."

"We are both humbled and so very proud of this Emmy achievement. The number of moving parts involved in enhancing and producing a live sports broadcast is tremendous," said Kevin Liga, OpenTV's executive in charge of Production. "The common belief by ACTV, NASCAR and iN DEMAND that the best way to make television better is to enable viewer choice and control, is what drove this project, but it was the expertise and hard work of numerous technical and production partners working together that made NASCAR IN CAR a success."

"OpenTV brings the program to life every week," said Jeffrey Pollack, Managing Director of Broadcasting and New Media for NASCAR. "Their production and interactive television expertise has helped make NASCAR IN CAR such a success and they deserve as much credit for this Emmy as anyone."

Information on NASCAR IN CAR including a demo of the service, a schedule of races, and details on how to order this enhanced sports broadcast, is available at www.goincar.com.

About OpenTV

One of the world's leading interactive television companies, OpenTV provides a comprehensive suite of technology, content, games, tools, applications and professional services that enables cable and satellite network operators in over 70 countries to deliver and manage iTV services on all major digital TV platforms. OpenTV's technology platforms enable interactive television to over 47 million set-top boxes on 43 different networks worldwide; 20 million in the U.S. alone. OpenTV has developed over 300 games that are currently available to over 12 million subscribers on 7 networks. OpenTV has developed 24 applications in 9 languages. OpenTV has ported its various technologies to 36 set-top box manufacturers around the world. OpenTV holds 944 issued and pending patents with over 38,000 claims including 307 issued patents worldwide, 76 of which are U.S. issued patents. OpenTV has Corporate Offices in San Francisco, Calif. and Tulsa, Okla., and regional offices in the United States, Europe and Asia/Pacific. For more information, please visit www.opentv.com.

OpenTV and the OpenTV logo are trademarks or registered trademarks of OpenTV, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.