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OpenReach Appoints Philip Saunders Executive Vice President of Business Development.


Business Editors/High-Tech Writers

WAKEFIELD, Mass.--(BUSINESS WIRE)--Nov. 13, 2000

Internet Security ''This article or section is being rewritten at

Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software.
 Marketing Executive Aims to Expand

Virtual Private Network Company's Global Presence

OpenReach, Inc., a provider of network services that enable companies to easily create and secure office-to-office connections through the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 in minutes, today announced the appointment of Philip Saunders Saun´ders

n. 1. See Sandress.
 as executive vice president of business development. In his new position at OpenReach, Saunders will leverage his thirteen years of sales and marketing experience by managing the company's worldwide business development activities in the Americas as well as in Europe and Asia.

Saunders joins OpenReach from Information Resource Engineering, Inc. (IRE) where he was vice president of marketing and business development. In his role, Saunders was responsible for the company's worldwide end-user, indirect and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  marketing activities. Also, Saunders led the Company's business development activities, which included the creation of revenue-generating strategic partnerships, technology transfer relationships, and other business ventures targeted at increasing the company's market value and awareness. Previously, Saunders held several management positions at Nuera Communications, a leader in Voice over IP technology. In 1998, Saunders received the Outstanding Achievement Award from the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.  (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ).

"Just as we provide our customers with an immediate return-on-investment because the OpenReach TrueSpan(TM) Service is the easiest virtual private network (VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. ) to implement, our OpenPartner(TM) Program provides an immediate return-on-partnership because it's the easiest partnership program in the industry with the quickest time-to-market," said Mark Tuomenoksa, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of OpenReach, Inc. "Phil's extensive marketing and business development expertise make him the perfect person to drive strategic partnerships and rapidly build a network of high-value OpenReach complimentary products and services."

"OpenReach's TrueSpan VPN service offering is a dream come true for end user business customers and potential business partners alike," said Phil Saunders, executive vice president of business development at OpenReach. "At the end of the day, business customers, Service Providers, and networking product vendors all have the same goal: a VPN solution without the cost, deployment, and management hurdles that are typically associated with a VPN. OpenReach partners and potential partners are eager to provide their customers a simplified, cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 managed VPN solution in conjunction with their existing products and services. The OpenPartner Program is the answer."

OpenReach's OpenPartner Program is a forward-looking business model that encourages rapid and substantial partnerships that will set a new standard for profitable business relationships. Industry-leading Service Providers, Internet hardware and software companies can leverage the OpenReach business model and customer lists by supplying a wide range of OpenReach compatible products and services.

Saunders obtained an M.B.A. in Marketing with International Marketing certification from Seton Hall University's School of Business and a B.S. in Business with concentration in Marketing from State University of New York (body) State University of New York - (SUNY) The public university system of New York State, USA, with campuses throughout the state.  at Albany.

About OpenReach

OpenReach TrueSpan Services transform any Internet connection into a secure medium for business by providing free software that transforms any PC into a high-performance network appliance (1) A specialized device for use on a network. For example, Web servers, cache servers and file servers can be implemented as general-purpose computers with the appropriate software or as network appliances, which are computers dedicated to a single function and cannot do anything  and inexpensive services that keep your network running. OpenReach services make it possible, practical and affordable for small to mid-sized companies to build extranets and connect remote offices, employees, or partners anywhere in the world. Learn more about OpenReach at www.openreach.com.
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Publication:Business Wire
Date:Nov 13, 2000
Words:531
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