Oodle Launches U.K.'s First Stop for Local Classifieds.

SAN MATEO, Calif. -- Oodle(TM), the search engine for local classifieds, announced today that it is introducing its service in the U.K. (www.oodle.co.uk). E[acute accent]Oodle is a free online service that enables users to quickly see all of the online listings in their area and grab great deals as soon as they pop up. Oodle includes listings from across the U.K. with 30 towns and cities at launch including Belfast, Bradford and Bournemouth. E[acute accent]Oodle U.K. includes over two million listings from a variety of sources including Loot, eBay and RightMove. When users set up an alert, Oodle emails them the minute the item they're looking for becomes available. E[acute accent]"Classifieds are a wonderful way to find great deals - whether you are looking for a flat, car or even a new pet," said Craig Donato, CEO and co-founder of Oodle. "Unfortunately, it's time consuming and difficult to look through all the different sites that are out there. With Oodle, finding a great deal in classifieds is simple."

E[acute accent]Helping U.K. Consumers Buy Locally

E[acute accent]Oodle.co.uk is the first classifieds site in the U.K. that helps consumers find great deals:

E[acute accent]--See it all. Oodle enables consumers to easily see all of the listings available in a local area. Oodle U.K. includes nearly all popular sources for local listings including local newspapers, specialist sources such as FindaProperty and LondonJobs and national sites like GumTree.

E[acute accent]--Find it fast. Oodle's innovative technology automatically categorizes listings (for example type of position, industry, and full time or part time for job postings) to help users find exactly what they are looking for. Oodle also uses patent-pending tools to remove duplicate listings, prune dead links, detect SPAM and inappropriate listings, and assess overall listing quality.

E[acute accent]--Never miss a deal. Oodle helps consumers keep up with the fast-paced market of local listings. Consumers tell Oodle what they want and Oodle emails them the minute relevant listings become available.

E[acute accent]Sending Qualified Leads to Classified Publishers

E[acute accent]Classified publishers welcome the leads that Oodle send to their sites and their advertisers.

E[acute accent]--Qualified leads. Because Oodle is tailored to classifieds, Oodle helps classified publishers connect with consumers who know what they want and are ready to buy. "Oodle has repeatedly sent qualified people to our Web site properties in the US and we are excited about the potential of a U.K. launch," said Yannick Pons, CEO of Vivastreet, one of Europe's leading free classifieds websites. "This creates additional visibility for www.vivastreet.co.uk and is great for our users and advertisers."

E[acute accent]--Search is the new black. More and more consumers begin their Internet experience with search. As such, it's become paramount for classified publishers to include their listings with search engines.

E[acute accent]Partnering with Newspapers and Online Media

E[acute accent]Oodle is doing distribution deals with a number of other media and Internet sites as it builds out the Oodle Partner Network. Most recently in the U.S., Oodle integrated its results into: a new site launched by Washington Post Company, www.readexpress.com; Lycos' new classified marketplace; and a network of classified marketplaces operated by Village Voice Media, www.backpage.com.

E[acute accent]About Oodle, Inc.

E[acute accent]Oodle is the leading search engine for local classifieds. Oodle helps consumers find great deals in every major classifieds category: cars, real estate, apartments, jobs, merchandise, pets and tickets. Launched in April of 2005, Oodle (www.oodle.com) provides the largest and freshest index of classifieds with more than 17 million active listings in the U.S. and the U.K. from more than 55,000 sources. E[acute accent]Oodle sends classifieds publishers and their advertisers millions of qualified leads every month. The company also powers the Oodle Network, a collection of websites that incorporate Oodle's market leading search capabilities. To be included in the Oodle index or learn more about the Oodle Partner Network and the Oodle API, please contact [e-mail].