OnlineAsset.com to be First-Time Exhibitor At Investment Recovery Association's 56th Annual Conference and Tradeshow.

SAN DIEGO--(BUSINESS WIRE)--Nov. 5, 1999--

OnlineAsset.com Inc. (www.onlineasset.com), designed as the world's largest Internet marketplace for secondary, used and inactive assets across global manufacturing industries, will exhibit for the first time at the 56th annual Investment Recovery Association (IRA) three-day conference and tradeshow beginning Nov. 8. The La Jolla, Calif.-based firm will be in Booth 53 at John Ascuaga's Nugget Hotel in Reno, Nev.

OnlineAsset.com's electronic commerce solution Web site, launching in the first quarter of 2000 will unite buyers and sellers worldwide and provides an array of resources for asset-purchasing and selling professionals throughout the industrial value chain.

OnlineAsset.com recently announced a $15.6 million Series A round of venture capital funding that will help the company develop and launch a global, Internet e-commerce exchange for the sale of used, idle, or secondary corporate assets, a $400 billion market in the United States, alone, according to Forrester Research. With $2.8 billion in assets on the exchange slated for the launch, Online Asset.com will be the leading, global marketplace for the sale of used or idle corporate assets ranging from Fortune 500 companies to mom-and-pop machine shops.

On site at the association conference for OnlineAsset.com will be Richard Shott, director of business development, East Coast and Mitchell Guzik, director of the business development West Coast. For more than a quarter of a century, Shott has been a member of the IRA and brings as many successful years in the auction and liquidation business. Shott is former president of Monterey Asset Management Co., where he liquidated assets from small companies to major corporations, such as Boeing and General Motors.

Other key people attending the show are OnlineAsset.com Founders Frank Berlage and Norman Bastin. Berlage has spent his entire career in market exchanges and the selling of assets. Prior to co-founding OnlineAsset.com, he was president of American Investment Bankers of La Jolla for 13 years and is a well-known business executive in the area. He was also a principal and executive at E.F. Hutton and with Prudential Bache Securities, respectively and the president of two national real estate investment trusts.

Bastin has launched four national brands and has been in the software and Internet industry for the last 12 years, though beginning his career in the asset-liquidation area. He was an early entry into the Internet with an online music company in 1993, but is most recognized locally as the founder of Compton's NewMedia, the former leading CD-ROM software company that published Compton's Interactive Encyclopedia.

The IRA is scheduled to focus a segment on "Applying Internet to Investment Recovery" on Tuesday, Nov. 9.