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Online Kick Off.

About five months remain before the state's high school football season begins, but work at Hooten's Arkansas Football magazine is in high gear as staffers prepare to release the publication's eighth edition in early July.

At the same time, the company is working on its new web site,, hosted by Internet sports network

"They sought us out and wanted us to be their site for Arkansas," publisher and co-owner Chad Hooten said.

Hooten said flew the staff to Seattle for a two-day seminar on the site, which is a network of more than 500 high school, college and professional teams. The only investment Hooten said he has in the site is the time it takes to update it.

Hooten said the site's mix of local and national sports content keeps users at the site for more than one hour per month. The Hooten page's message boards, weekly live chats, stats, schedules, commentary and news keep users plugged in, he said.

"You can get on there and you can read about Earle High School, but at the same time you got a ticker in the top right hand corner telling you about who's winning the NCAA (basketball tournament]," he said.

Hooten said Nielsen NetRatings, which measures web site traffic for Nielsen Media Research, found that Internet users spent five times as much time on the network than on is No. 1 among sports sites in terms of "stickiness," which is the length of time users spend on the site, and is the fourth stickiest of all web sites measured by Neilsen, Hooten said.

Hooten's can also sell local advertising on the site, Hooten said. Clients can buy a certain number of ads, only paying for the number of page impressions their ad receives. If no one opens a page carrying an ad, that advertiser pays nothing.

Clients also have the ability to access a system that tells them how many impressions their ad have received, he said.

Even without promotion, Hooten said the site is performing well.

"We already been up around close to 3,000 hits per day and we haven't even really announced it," he said.
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Title Annotation:Hooten's Arkansas Football magazine
Comment:Online Kick Off.(Hooten's Arkansas Football magazine )
Publication:Arkansas Business
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 27, 2000
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