Online Casual Gamers Twice as Likely to Play Mobile Games.45% of Online Casual Gamers Casual gamer is a term used to describe a type of video game player whose time or interest in playing games is limited compared with a hardcore gamer. They can be found playing games across all genres and of varying levels of complexity and difficulty. Would Play Favorite Games on MobileSAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif -- I-play, the mobile entertainment company, has conducted a survey which revealed that 38% of casual online games customers play games on their mobile phones and almost half of respondents - 45% would play their favorite online games, if they were available, on mobile devices. When asked whether they played games on their mobile phones 22% said 'yes' and 16% said 'sometimes'. The combined 38% compares favorably to the industry average of 20.5% of North Americans North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. who play a mobile game on their handset each month, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. latest figures from M:Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. . These findings show that online casual gamers are almost twice as likely to play mobile games as the average mobile user. When online casual games customers were asked how often they play games, 66% said they played on a daily basis and 22% played three times a week. Leading research firm DFC DFC - A dataflow language. ["Data Flow Language DFC: Design and Implementation", S. Toshio et al, Systems and Computers in Japan, 20(6):1- 10 (Jun 1989)]. Intelligence forecasts subscription revenue from online casual games will grow from $2 billion in 2005 to $6.8 billion by 2011 while Informa Telecoms & Media forecasts that global mobile games revenues will grow from a $3.4 billion industry today to more than $11 billion by 2011. David Gosen, President, I-play commented: "The frequency with which online casual gamers play is noteworthy and the fact that this group have twice the propensity to play mobile games as the average mobile user is hugely exciting and positive for the mobile games industry. Further potential is shown by the fact that nearly half of people surveyed would want to play their favorite online game on mobile, providing another positive indication of the cross-pollination opportunities between the two gaming communities A gaming community is usually a group of like minded individuals working towards a goal (such as promoting fair play and team work) or supporting each other within games (usually online video games such as MMORPG's or FPS's) RTS(real time strategy) games are developing larger . This reinforces our position as the first company to deliver global, integrated casual-games solutions across the 'three screens' of PC, mobile and iTV." The findings come from a poll of 1,000 online casual games players visiting partner game sites served by Oberon during September. The age demographic represents a relatively equal split across all age ranges: * 19% of respondents were 18-24 year olds; * 20% of respondents were 25-34 year olds; * 17% of respondents were 35-44 year olds; * 21% of respondents were 44-54 year olds and * 25% of respondents were 55+ year olds About I-play I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. I-play is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Oberon Media, the world's leading casual games company. Oberon's Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandising and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms. Founded in 2003, Oberon Media is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. For more information visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited. |
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