Online Ad Sponsorships Win Gold On Official Olympics Web Site.Business and Tech Writers/Sports Business Writers NEW YORK--(BUSINESS WIRE)--Oct. 4, 2000 The 2000 Sydney Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. will go down in history for stunning athletic accomplishments, astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, state of the art facilities, and comprehensive Internet coverage enhanced by a number of unique advertising sponsorships that allow fans worldwide the chance to experience the Games like never before. The Official Site of the 2000 Olympic Games (www.olympics.com) is leading the way on the Internet with 8.7 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. between September 13 and October 1, 2000. Both official Olympic sponsors and Internet-based companies are participating on olympics.com with engaging online sponsorships that augment the global site's all-encompassing coverage, a first in Olympic history. "Sponsors on olympics.com are capitalizing on one of the most powerful global interactive marketing opportunities ever offered on the Internet," said Richy Glassberg, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Phase2Media, a leading Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. sales and marketing organization retained by the Sydney Organising Committee for the Olympic Games (SOCOG SOCOG Sydney Organising Committee for the Olympic Games ). "They are taking advantage of a true global forum. The opportunity to amplify their brand message simultaneously to billions of people throughout the world in association with the Olympic Games is a marketing milestone." Internet-based sponsors associated with Olympics.com include: - LifeMinders is delivering the first ever Olympic Games Electronic Daily newsletter for visitors and fans who register at www.olympics.com. The daily, customized newsletters feature the latest news, results, athlete profiles and behind the scenes reports and updates from Sydney. - LookSmart, Official Provider of Search and Directory for olympics.com, created and is maintaining a comprehensive, custom-built directory of Olympic-related Web sites featuring 13 different categories including News and Guides, Olympic Athletes, the Paralympic Games and future Olympic Games. - Lycos, the official community and chat provider, is the exclusive host for all Olympic athlete chats. Lycos created and is maintaining more than 230 fan clubs, including a fan club for every competing nation and all Olympic sports, as well as chats, message boards and polls. Official Olympic sponsors featured on the site include: - Texaco, an official sponsor of the 2000 U.S. Olympic Team, has adapted the company's brand image campaign for its first on-line advertising effort around its new Olympic website. The brand image campaign has a number of interactive features. For example, users can download a wallpaper screen of their favorite Olympic sport, test their lung-power against that of an Olympic water polo player, or watch video clips of the U.S. men's gymnastic team in action. - Visa U.S.A. is extending its sponsorship of the Sydney 2000 Olympic Games through banner advertisements as well as Visa-sponsored content on olympics.com. Visa is the preferred payment card in international markets and the exclusive payment card for transactions originating within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. on the site. In addition, Visa is the exclusive card for all e-commerce related activities in association with the other Olympic advertising sponsorships. Other sponsors participating on olympics.com include American Home For the American mortgage lender, see . The American Home is a center of intercultural exchange located in Vladimir, Russia. The home is designed to model a typical American suburban home and its main focus is the ESL school that provides lessons for Russian students. Products/Centrum Performance; Australian Tourism Commission; Britannica.com, content provider for the Official Olympics Countries Guide; Buick, in support of General Motors' U.S. Olympic Committee sponsorship; ClipClop.com, sponsor of the equestrian section on the site, and Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. for Kids. Phase2Media represents olympics.com in the United States, Europe and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Phase2Media (www.Phase2Media.com) is a leading Internet advertising sales and marketing organization that sells advertising inventory on the Web sites of branded Web publishers. Phase2Media provides a comprehensive sales solution to Web publishers which includes the sale of ad inventory, as well as a full complement of strategic, marketing and consulting services. Phase2Media sells the ad inventory of over 60 branded sites, including The Wire: News from the Associated Press, Britannica.com, FreeLotto, iTurf, Maxim Online, NHL NHL Non-Hodgkin's lymphoma, see there .com, the official site of the Sydney 2000 Olympic Games, Sothebys.com and Prodigy Communications, as well as all of Hachette Filipacchi's online properties, such as Car and Driver, Elle, George, Premiere, Road & Track and Woman's Day. Launched in April 1999, Phase2Media is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco. |
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