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One-of-a-kind boutiques find growth comes easier in pairs.


Local high-end clothing boutiques are taking a cue from their movie star clientele--they're cashing in with sequels.

Boutiques that have recently opened new stores or have new locations in the works include Belle Gray, Lisa Kline, Planet Blue and Kitson. Much of their merchandise has been purchased by the likes of Jessica Simpson, Gwyneth Paltrow and Lindsay Lohan Lindsay Dee Lohan (born July 2 1986) is an American actress and pop music singer. Lohan started in show business as a child fashion model for magazine advertisement and television commercials. .

"We would like to brand ourselves in other areas," said Kathy Shawver, general manager of Belle Gray, which sells jeans that top $250 and has opened a second location in Calabasas.

Belle Gray was mentioned on "The Oprah Winfrey “Oprah” redirects here. For the show, see The Oprah Winfrey Show.

Oprah Gail Winfrey (born January 29, 1954) is the American multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest-rated talk show in television history.
 Show" as one of Hollywood's go-to closet fillers. It doesn't hurt that the store's owners are married television actors Lisa Rinna Lisa Deanna Rinna (born 11 July 1963 in Medford, Oregon, U.S.) is an American actress. She is best known for her roles as Billie Reed on Days of our Lives, Taylor McBride on Melrose Place, and most recently the host of SoapNet's Soap Talk.  and Harry Hamlin of, respectively, "Days of Our Lives" and "L.A. Law" fame.

Appearing in glitzy glitz   Informal
n.
Ostentatious showiness; flashiness: "a garish barrage of show-biz glitz" Peter G. Davis.

tr.v.
 magazines makes retailers like Belle Gray a known commodity, even to Calabasas residents who haven't shopped at the original store. Shawver projects that the Calabasas location will gross $2.5 million in its first year, around that of the original Sherman Oaks store.

Meanwhile, Kitson is opening a store across from its original Robertson Boulevard location aimed at the 12-and-under crowd, while Planet Blue, located in Malibu, has a store opening this August in Venice.

It's not as if second stores are a sure bet for boutique owners. Kelly Herz, co-owner of Beige on Beverly Boulevard, will not open another location in Los Angeles because she believes the area is oversaturated.

"It is really hard to find a good location in Los Angeles," said Herz, who said she would consider a second store in San Diego, where there still might be room.

True Believers

In a move reminiscent of True Religion Apparel Inc.'s reverse merger into a defunct mining company, Jeantex Inc. has been gobbled up by Huntington Beach-based Lexor Holdings Inc., which is listed on the OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 Counter Bulletin Board and divested its spa business two years ago.

The acquisition wasn't a true reverse merger, in which a private company folds into a publicly traded shell company and management of the private concern runs operations.

It's more of a hybrid, with Lexor Chief Executive Henry Fahmin operating the newly merged company, called Jeantex Group. It's issuing 56.4 million new shares to capitalize on the popularity of L.A. fashions and expand the brand.

"It is a very strategic move. We have a lot of smaller players out there, but few have been able to use the public market to go to the next level," said Fahmin.

Fahmin wants to ramp up Ramp Up

To increase a company's operations in anticipation of increased demand.

Notes:
A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product.
See also: Demand, Economies of Scale
 Jeantex's portfolio by adding at least two more apparel companies. He said private equity funding Equity funding

An investment consisting of a life insurance policy and a mutual fund. The insurance policy is paid by the collateral value of fund shares, giving the investor the advantages of insurance protection with the growth potential of a mutual fund.
 has been secured to expand Jeantex, but declined to name any firms.

Dutch Case

Von Dutch Originals LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, the Los Angeles-based apparel company behind the trucker hat trend, has accused its former head designer of raking in kickbacks totaling millions of dollars.

In a suit filed last month by Von Dutch in Los Angeles Superior Court, Von Dutch is demanding $3 million in compensatory damages A sum of money awarded in a civil action by a court to indemnify a person for the particular loss, detriment, or injury suffered as a result of the unlawful conduct of another. , as well as punitive and exemplary damages exemplary damages n. often called punitive damages, these are damages requested and/or awarded in a lawsuit when the defendant's willful acts were malicious, violent, oppressive, fraudulent, wanton, or grossly reckless. .

In court filings, Von Dutch claims that Christian Audigier, the company's head designer from 2002 to 2004, was inflating the cost of goods purchased by Von Dutch from its suppliers. Audigier then received kickbacks in return for hiking the price.

Von Dutch contends that Audigier used the money to start a competing business called Don Ed Hardy Don Ed Hardy is an American tattoo artist born in Iowa in 1945. He moved to Costa Mesa, California before he was one year old. Hardy was the first Western tattoo artist to incorporate Japanese tattoo aesthetic and technique into his work and is an accomplished fine artist, as well. , which has a store on Melrose Avenue. Audigier declined to comment on the case.

While at Von Dutch, Audigier received a salary of $180,000, plus a commission totaling 2 percent of sales, the suit says. Von Dutch says Audigier was paid more than $1 million per year even without the alleged kickbacks.

Crazy Chicken

Irvine-based El Polio Loco Inc. is on the menu and could be bought for $340 million.

New York-based American Securities Capital Partners LLC is considering offers for the chain of 322 chicken eateries, according to TheDeal.com. American Securities has a 94 percent stake in El Polio Loco, which it from Spartanburg, S.C.-based Advantica Restaurant Group Inc. for nearly $130 million. Centre Partners Management LLC, with offices in Los Angeles and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, is among the firms believed to be vying for the chain.

El Polio Loco began adding units east of the Mississippi River last year. A big question will be whether to continue the chain's expansion beyond its West Coast core business.

Staff reporter Rachel Brown can be reached by phone at (323) 549-5225, ext. 224, or by e-mail at rbrown@labusinesjournal.com.
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Title Annotation:MARKETPLACE
Comment:One-of-a-kind boutiques find growth comes easier in pairs.(MARKETPLACE)
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Jul 11, 2005
Words:765
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