One Show Interactive Announces 2006 Pencil Winners.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- One Show Interactive, the most prestigious competition for new media and online advertising, awarded Gold, Silver and Bronze Pencils from over 33 countries worldwide, on May 12th at Skylight Studios in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Produced by The One Club, the foremost non-profit organization for recognizing and promoting creative excellence, One Show Interactive celebrated the year's best work in new media, including Web sites, banners, brand gaming, viral and integrated branding. One Show Interactive Highlights "Best in Show" went to Crispin Porter + Bogusky Crispin Porter + Bogusky is an advertising agency with more than 600 employees. The company was founded in 1965 by Sam Crispin (who departed in 1991) and is headquartered in Miami and Boulder, with an additional office in Venice Beach. for its commercial spot "Counterfeit Integrated" on behalf of MINI. Creatively mocking the fake Prada bags and Nike sneakers sneakers Noun, pl US, Canad, Austral & NZ canvas shoes with rubber soles sneakers npl (US) → zapatos mpl de lona; zapatillas fpl sidewalk-market, the MINI Counterfeit campaign hilariously knocks off their own black market trend with the creation of the CCC CCC A very speculative grade assigned to a debt obligation by a rating agency. Such a rating indicates default or considerable doubt that interest will be paid or principal repaid. Also called Caa. , the Counter Counterfeit Commission. Dedicated to stopping the spread of fake MINI Coopers, this watchdog group's efforts included a 10-minute DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. advertised on national television, a brochure comparing real and fake MINIs, alert messages in automotive classified publications (conveniently placed immediately after ads for counterfeit MINIs), and a grass roots street team effort at the New York Auto Show. Furthermore, counterfeitmini.org served as a resource for consumers tip off the CCC on suspected fake MINIs. At the One Show Interactive, the agencies receiving the highest number of awards were Crispin Porter + Bogusky, with 9 Pencils, and Goodby, Silverstein & Partners, with 5 Pencils. The top client winners included MINI, Nike, Ikea, Playstation, Adidas, Altoids, and Xbox. The top Pencil winners at this year's One Show Interactive (in a breakdown by office) include: Crispin Porter + Bogusky: 9 Total (1 Gold, 2 Silver, 5 Bronze) Goodby, Silverstein & Partners: 5 Total (1 Gold, 4 Bronze) Forsman Brothers: 2 Total (1 Gold, 1 Silver) DDB DDB - device independent bitmap Brasil: 2 Total (1 Gold, 1 Silver) ***A complete list of 2006 One Show Interactive Gold, Silver and Bronze Pencil winners and finalists entries (including agency and award title) can be found as of 10:00 PM, on Friday May 12th at www.theoneclub.org |
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