One Family Adopts Application Service Provider Model in Bid for E-Commerce Leadership.

LITTLETON, Colo.--(BUSINESS WIRE)--Feb. 25, 1999--One Family (OTC BB:ONEF), a manufacturer and distributor of innovative life science consumer products, www.onefamily.com, Thursday announced its initiative to create a next generation e-commerce computing system.

This initiative is intended to advance its position as an emerging E-commerce leader.

One Family believes the Application Service Provider (ASP) model is the right vehicle to drive its technology initiative in today's marketplace. The ASP model is an evolution of the outsourcing concept where even more information technology (IT) elements are provided by external vendors.

According to Hilton Sher, One Family CFO: "In days gone by, the founding management team in a technology driven company such as One Family would include a Chief Information Officer and Chief Technical Officer. Using the new ASP model, I can outsource these roles to recognized experts that can rally an industry initiative around our specific needs. As the architectural design and construction phases give way to the implementation and operation phases, I can trade out the individuals or organizations in these roles to meet the changing requirements. In other words, the best race car builders are a different breed than the best race car drivers," Sher concluded.

One Family has now retained the principles of two leading Silicon Valley consulting firms to provide the functions of CIO and CTO. Richard Skrinde of Partner Strategy (Alameda, CA) and David McGoveran of Alternative Technologies (Boulder Creek, CA) have joined One Family under contract. Their mission is to architect and then organize a consortium of technology vendors to jointly develop One Family's next generation E-commerce system.

"We are excited that two of Silicon Valley's most respected technology authorities believe in the potential of One Family and have joined our company," stated Steven Cantor, One Family CEO. "Meeting the expectations of our customers and shareholders requires that we raise the E-commerce bar by establishing brand equity through technical innovation and leadership. E-commerce is the most competitive arena in business today and winning results can only be achieved by building a winning team."

Skrinde from Partner Strategy brings over a decade of technology development and management expertise garnered from providing product and program services to a blue chip client base including Oracle, Sybase, SAP, Microsoft and Hewlett-Packard. McGoveran from Alternative Technologies is an internationally recognized management and technology consultant servicing Fortune 500 end users as well as computer technology vendors. One of a select few consultants to be awarded "gold" status by IBM, he is also the leader of several Enterprise Application Integration initiatives.

McGoveran and Skrinde have worked together in past consulting engagements. "Beyond our personal abilities, our joint client base forms a technology juggernaught that can put One Family well ahead of the E-commerce pack," stated Skrinde. "I am pleased to be selected to be part of this excellent information technology team."

McGoveran believes that this start-up enterprise with its unique business vision and superior management direction may well be tomorrow's billion dollar company. "One Family offers a unique business vision coupled with management's commitment to advanced technology as a means to that end. When asked if I would consider becoming CTO pro tem, I readily accepted the opportunity. The ASP model allows me to support One Family without compromising my commitments to my other clients."

Except for the historical information contained in this news release, the matters discussed are forward-looking statements that involve risks and uncertainties. When used in this release, words such as "anticipate," "believe," "estimate," "expect," "intend," and similar expressions, as they relate to the company and its management, identify forward-looking statements. Such forward-looking statements are based on the beliefs of the company's management, as well as assumptions made by, and information currently available to, the company's management. Among the factors that could cause actual results to differ materially are the following: the effect of business and economic conditions; the impact of competitive products and pricing; capacity and supply constraints or difficulties; product development, commercialization or technological difficulties; the regulatory, reimbursement and trade environment; and the risk factors reported from time to time in the company's reports.

For more information and due-diligence, contact Fortune Marketing & Capital Consultants Inc., Phone: [phone], Fax: [phone].