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OnRadio and Amazon.com Tap Into Radio Listeners; Relationship Brings Tremendous Web Revenue Opportunities to Radio Stations.

SANTA CRUZ, Calif.--(BUSINESS WIRE)--Oct. 14, 1998--OnRadio (formerly ElectricVillage), the largest integrated media network for the radio industry, today announced an agreement with Amazon.com, Inc. (Nasdaq:AMZN) that will enable the leading online retailer to sell music through OnRadio's network of more than 550 radio station Web sites.

The program will be rolled out to OnRadio affiliates over the next 30 days, opening additional opportunities for stations to garner non-traditional revenue from their Web sites.

"Radio moves music; air play is demonstrating its influence upon CD sales not only over the counter but also on the Web," said Greg Hart, Amazon.com's Music Marketing Mgr. "Working with OnRadio is logical for us because of the many stations and wide range of formats in its network."

The Deal

Under the agreement, Amazon.com will have exclusive rights to sponsor the playlists on the radio stations' sites, and to sell music from those lists, which reflect the most popular music the stations play. Listeners will have a direct link to the CDs they want to purchase, and stations will share in the revenue from those sales.

"Radio stations will now be able to capitalize on the demand they create on air, and their listeners will have a quick, easy way to buy the music they love," said Ricardo Ramirez, president and CEO of OnRadio. "We're particularly pleased to welcome Amazon.com as an e-commerce ally because of the company's powerful brand and tradition of exceptional quality customer service."

About OnRadio

OnRadio is an integrated media network that brings the radio industry to the Internet. OnRadio provides radio stations with an end-to-end, high-impact, revenue-generating Internet solution with minimal risk and maximum benefit. By integrating the radio with the Internet, OnRadio creates an interactive environment that will establish local stations as entertainment and information hubs.

The Internet presence will extend the stations' relationship with the audience, increase brand loyalty and drive new income through non-traditional revenue streams. More than 500 radio stations currently belong to the OnRadio network. Customers include ABC, Beasley, CBS/Infinity, Chancellor, Clear Channel, Heftel and Jacor.

OnRadio was founded in 1996 and is located in Santa Cruz, Calif. OnRadio can be found on the Web at www.OnRadio.com (or www.electricvillage.com).

About Amazon.com, Inc.

Amazon.com, Inc., Earth's biggest book and music store (Nasdaq:AMZN), opened its virtual doors on the World Wide Web in July 1995 with a mission to offer products that educate, inform, and inspire. Today, the Amazon.com store offers more than three million books, CDs, audiobooks, DVDs, computer games, and other titles, plus easy-to-use search-and-locate features, secure credit card payment, personalized recommendations, streamlined ordering through 1-Click(SM) technology, and direct shipping.

Amazon.com operates international bookstore Web sites in the United Kingdom and in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service, and the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members, dating from the birth of film in 1892 to the present.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1997, and quarterly report on Form 10-Q for the quarter ended June 30, 1998.

Note to Editors: Amazon.com and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc. All other names mentioned herein may be trademarks of their respective owners.

OnRadio, the OnRadio logo, and On Air to Online are trademarks of OnRadio. All other trademarks are the property of their respective holders.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 14, 1998
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