OnLink Announces Ariba's Selection of the OnLink Commerce Suite to Deploy New Supplier Advisor Service.Business Editors/High-Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--April 19, 2000 Supplier Advisor Service Assists Suppliers in Evaluating the Business and Technical Requirements of their B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Strategies, Dramatically Accelerating their Path to B2B Enablement OnLink, a leading provider of eCommerce sales and marketing applications, today announced that Ariba, Inc. (Nasdaq:ARBA), the leader in business-to-business eCommerce solutions, has purchased the OnLink Commerce Suite to power the Ariba Supplier Advisor service, an interactive decision support application that streamlines the process of enabling suppliers to interoperate See interoperable. with the Ariba B2B Commerce Platform, as well as other open commerce systems. Supplier Advisor provides a powerful online decision guide that allows suppliers to define an optimal strategy to B2B-enable their current business processes and systems. By providing an interactive decision guide that simplifies the task of evaluating the business and architectural requirements of content management, order management and other key aspects of operating in the new B2B economy, the Ariba Supplier Advisor service enables suppliers of all sizes to more effectively integrate with the rapidly developing landscape of e-procurement and marketplace solutions. As a result, selling organizations will dramatically accelerate their ability to effectively interoperate with the Ariba B2B Commerce Platform, as well as other open commerce systems. Supplier Advisor is a free commerce service available to all suppliers. "Selling organizations face numerous decisions as they race to launch eCommerce initiatives and seize market share in the B2B arena. Supplier Advisor plays a critical role in our overall mission to help suppliers transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting in the new B2B landscape and to interoperate with the Ariba B2B Commerce Platform," said Cindy Elkins, Global Supplier and Content Solutions, Ariba, Inc. "We chose OnLink to ensure suppliers get the trusted advice they need in making those important business and technology decisions without delay, because OnLink presented us with a fast, scalable and easy-to-maintain solution to support this mission." OnLink provided the software for Ariba to develop this interactive service for suppliers and market makers interested in joining the Ariba B2B Commerce Platform. Designed to reduce cycle time, the OnLink Commerce Suite serves as a virtual decision guide, gathering information from selling organizations and advising them on how to best meet their eCommerce needs and leverage their eCommerce infrastructure. With almost human give-and-take, OnLink enables Supplier Advisor to automatically analyze selling organizations' objectives and needs, recommend certified See certification. solutions and rapidly generate plans of action. "Unlike competitive offerings, OnLink consistently takes the user's perspective to enable their interactive decision process. We are the natural choice when sites must offer visitors the flexibility to consider a host of options and tradeoffs," said Buck French, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of OnLink. "Ariba's decision to broadly employ our technology is a tremendous validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. of the competitive advantage afforded by the OnLink Commerce Suite on the B2B eCommerce battlefield." The Ariba/OnLink Partnership OnLink became a member of the Ariba Supplier Link(TM) program in September (see announcement dated September 7, 1999) and rapidly demonstrated the integration of OnLink Sales with the Ariba B2B Commerce Platform via cXML punchout, an emerging Internet standard An Internet standard is a specification for an innovative internetworking technology or methodology, which the Internet Engineering Task Force (IETF) ratified as an open standard after the innovation underwent peer review. that enables the exchange of content and transaction information between buyers, market makers and suppliers. OnLink Sales allows suppliers on the Ariba B2B Commerce Platform to create a Web-based, full-service sales and marketing channel for their products, through which buying organizations can easily access content and sales guidance from suppliers. About the Ariba Platform Through the Ariba B2B Commerce Platform -- an open, end-to-end infrastructure of interoperable The ability for one system to communicate or work with another. See interoperability. software solutions and hosted Web-based commerce services -- Ariba enables efficient online trade, integration and collaboration between B2B marketplaces, buyers, suppliers and commerce service providers. About OnLink OnLink is a leading provider of eCommerce sales and marketing applications that dramatically improve the online buying experience. Built from the buyer's perspective, the OnLink Commerce Suite transforms eCommerce interactions by automating the customer decision process -- gathering customer requirements, providing consultative guidance and recommending valid solutions. OnLink empowers buyers to make informed choices that lead to greater satisfaction, while sellers can capture and learn from customer shopping behavior to increase marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . OnLink is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. located in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. with field offices in Atlanta, Boston, Chicago, Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. , D.C. and the United Kingdom. Global business-to-business eCommerce customers include Amdahl Corporation (company) Amdahl Corporation - A US computer manufacturer. Amdahl is a major supplier of large mainframes, UNIX and Open Systems software and servers, data storage subsystems, data communications products, applications development software, and a variety of educational and , General Electric Industrial Systems, General Electric Supply, INRANGE Technologies, Lucent Technologies, Snap-on Inc., Sony of America and Tellabs. For more information about OnLink visit http://www.onlink.com. Note to Editors: All trademarks and company names are the property of their respective owners. |
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