OnHealth Network Company Launches $25 Million Advertising Campaign; Company Sees Shift in the Way Consumers Look At Health.SEATTLE--(BUSINESS WIRE)--July 26, 1999-- OnHealth Network Company (Nasdaq: ONHN) today unveils a $25 million integrated branding initiative to support its newly redesigned Internet health site, onhealth.com. The site and campaign "A New Way to Look at Everything OnHealth," which premieres today, reflect a new way Americans are defining and thinking about their own personal health. The launch of this major campaign and the relaunch Relaunch can refer to several things:
prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Robert Goodman, the company's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Over the last few years, we have recognized a shift in the way Americans view their health and wellness - being healthy and feeling good is no longer only about regular visits to the doctor," Goodman said. "For the millions turning to the Internet for health-related information in the broadest sense, onhealth.com is a trusted resource providing the breadth of information, resources and interaction that consumers are demanding. And our advertising campaign, designed to resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with this target consumer, brings this broadened definition of health to the forefront, building awareness of the OnHealth brand and driving traffic to our site." Redefining Health OnHealth's ad campaign, created and produced by TBWA/Chiat/Day in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , begins airing nationally today. To develop the campaign OnHealth and Chiat/Day conducted in-depth, dedicated consumer research over several months. "Resoundingly re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. , we heard people describing health in a much broader context than expected, reaching far beyond only preventing illness through conventional methods. Consumers told us that health is first and foremost about achieving balance of mind, body and spirit. It's about living well and incorporating simple elements into daily life that help to improve one's state of mind and overall health and well-being," said Tricia Viscardi, Vice President of Marketing at OnHealth. "Based on this research, we've been able to take full advantage of the opportunity to bring this new definition of health to life through our campaign, and embody it through our revamped online offering." The seven 15- and 30-second TV spots, each designed to focus on a different aspect of health and well-being, from common illnesses like the cold to alternative therapies such as Feng Shui Feng shui Traditional Chinese method of arranging the human and social world in auspicious alignment with the forces of the cosmos, including qi and yin-yang. It was devised during the Han dynasty (206 BC–AD 220). , will air nationally on network, cable TV, as well as syndication. The scheduled plan includes: ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. daytime including The View and The Today Show; The Oprah Winfrey “Oprah” redirects here. For the show, see The Oprah Winfrey Show. Oprah Gail Winfrey (born January 29, 1954) is the American multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest-rated talk show in television history. Show, The Rosie O'Donnell Show and Access Hollywood Access Hollywood is a weekday television entertainment news program covering events and celebrities in the entertainment industry. It was created by former Entertainment Tonight ; primetime on Lifetime, A&E, E!, The Learning Channel, The Food Channel, Comedy Central and HGTV HGTV Home and Garden Television . Under the tagline, "A new way to look at everything OnHealth," the campaign will also include four 60-second radio spots to begin airing later this summer in major markets, as well as an outdoor campaign this fall. The spots focus on a variety of everyday things - from magnets to pets - that people may not consciously recognize as being considered "healthy," and combine them with a dose of humor to focus on the more fun and joyful aspects of life, getting the consumer's attention, and breaking through the clutter. The TV spots also incorporate screen shots from the Web site to highlight that OnHealth is a vast resource and available to them online. "The OnHealth campaign is upbeat and inspirational. It makes an emotional connection with consumers by helping them to laugh at themselves and their situation and take life in stride Adv. 1. in stride - without losing equilibrium; "she took all his criticism in stride" in good spirits ," said Carisa Bianchi, President of Chiat/Day, San Francisco. "The ads express a powerful message about the way people are thinking differently about their personal health and well-being, and point to onhealth.com as the place that understands and embraces this new definition." A New Look for onhealth.com The site has been expanded to embrace the fuller spectrum of health and wellness. More experts answer users' questions ranging from reducing stress, enjoying sex, staying fit, treating disease and even battling insurance companies. Exclusive daily reports put health issues in a practical context. In a new column, "Listening to Your Body," a physician helps users make sense of puzzling symptoms. At the same time, OnHealth has been redesigned to speed access to all corners of the site -- interactive tools, live shows, discussions, shopping, references, reports, etc. And the site is flexible: users can customize parts of it to create shortcuts See Win Shortcuts. to news and discussions that matter most to them. "We understand the way people think about health today and through onhealth.com we provide information and inspiration for all the ways health is part of their lives," said Rebecca Farwell, Executive Vice President and General Manager of OnHealth. "In addition to our deep medical coverage and our associations with institutions such as the Cleveland Clinic Cleveland Clinic (formally known as the Cleveland Clinic Foundation) is a multispecialty academic medical center located in Cleveland, Ohio, USA. Cleveland Clinic was established in 1921 by four physicians for the purpose of providing patient care, research, and medical and Beth Israel Beth Israel, which means "House of Israel" in Hebrew, could refer for:
n. 1. A Protestant woman who assists the minister in various functions. 2. Used as a title prefixed to the surname of such a woman: Deaconess Brown. Noun 1. Hospital, we cover daily health and feeling good, ways to find a healthy balance, and how to actively pursue good health and fitness. We think OnHealth now sets the standard for health sites." About OnHealth Network Company Headquartered in Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. , OnHealth Network Company (Nasdaq: ONHN) is a leading Internet information and services resource for consumers that provides multiple perspectives and an independent viewpoint on health, wellness and well-being. OnHealth.com was recently ranked as the most highly trafficked independent health content site on the Web. According to the June 1999 Media Metrix report, onhealth.com attracted 892,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. in June, a new monthly record for the site. OnHealth Network's advertisers include Astra Pharmaceuticals, Glaxo Wellcome, Johnson & Johnson, Pfizer, Procter & Gamble and SmithKline Beecham. The consumer-driven Web site has also attracted non-endemic advertisers such as Deja News The Deja News Research Service was an archive of messages posted to Usenet discussion groups, started in 1995 by Steve Madere in Austin, Texas. Its powerful search engine capabilities won the service acclaim, generated controversy, and significantly changed the perceived nature of , Dr. Scholl's, Ford, Jamieson Vitamins, Kellogg's, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Portal Phase and Women.com. More than 950 Web sites drive traffic to onhealth.com through its numerous distribution and content sharing relationships including: AOL's Digital City, Inc., Better Homes and Gardens, Snap.com, Weather.com, WebTV and Yahoo!. Certain statements in this release, such as the Company's ability to increase its user base, develop additional distribution relationships and other statements containing "expects," "anticipates," "intends," "hopes" or "believes" or variations of such words and similar expressions are intended to identify forward-looking statements and are subject to risks and uncertainties that could cause actual results to differ materially from those projected. Potential risks and uncertainties include such factors as acceptance of the Company's products and services, including the re-launch of the Company's website, the Company's ability to raise sufficient capital to fully implement the planned advertising campaign, competition and other risks described in the Company's filings with the Securities and Exchange Commission, including the report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1998. ONHEALTH.COM FACT SHEET The New OnHealth.com Consumers today have a new, broader definition of health; it's not only about preventing illness through conventional methods. Today health is about achieving a balance of mind, body and spirit. OnHealth.com is committed to providing its users an expansive variety of health-related topics and information reflecting this new definition. It offers an outlook as broad as that of its users, spanning everything from the latest information on sophisticated medical treatments to holistic and alternative therapies, ideas on how to stay well, mind/body relationships and lifestyle choices affecting well-being. While broadening its focus, OnHealth remains what millions of users have come to rely on -- an independent, trusted source of information with multiple perspectives. The site delivers this through exclusive, high-quality health journalism that puts health issues in a practical context, drawing from a wide range of respected partners, accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. institutions and experts in various fields. New and Existing Features The site has been expanded to embrace the full spectrum of health and wellness and make all information and services more accessible and user-friendly. Starting from the redesigned Onhealth.com home page, with clear shortcuts to key content areas throughout, the site also offers users faster access to interactive tools, live shows, discussions, shopping, references and reports from anywhere on the site and new links to related content areas from every page. OnHealth has greatly expanded its interactive and personalization features recognizing that every user's health information needs are different. The new OnHealth My Wellness Manager allows users to set up an individual profile of health interests and establish shortcuts to one's most relevant communities and information. The Health Info Tracker was created to serve as a personalized news scanner, selecting features articles and news based on the user's specific interest and delivering them right to his or her personal mailbox on the site. The ranks of OnHealth's on-site experts have been expanded to include a Life Coach charged with tackling users' dilemmas and offering suggestions for balancing one's life; and a Listening to Your Body expert, a physician who helps users make sense of perplexing per·plex tr.v. per·plexed, per·plex·ing, per·plex·es 1. To confuse or trouble with uncertainty or doubt. See Synonyms at puzzle. 2. To make confusedly intricate; complicate. symptoms that have not been adequately diagnosed. OnHealth's Conditions A-Z and Alternative Practices resources have also been expanded to address an even wider variety of treatment options and topics and the site now lists thousands of clinical trials with weekly updates. All of this -- in combination with OnHealth's continued daily expert chats, weekly discussions about the latest health news and medical journal findings, in-depth reports and live surgeries -- helps to make onhealth.com one of the most comprehensive resources for users to manage every aspect of personal health and well-being. Latest Traffic Statistics Onhealth.com has continued an upward trend in growth over the past six months as more and more consumers are turning to the Internet for information on health and well-being. In fact, OnHealth recently ranked as the No. 1 independent health content site on the Web. According to the June 1999 report from Media Metrix, a leading online audience measurement company, onhealth.com reached a new high of 892,000 unique visitors and also broke into the ranks of Media Metrix' Top 500 sites. And, according to Internet Profile Corporation (I/PRO), an independent third-party auditor of OnHealth's server logs, monthly visits to the site in June 1999 totaled 1,563,785 vs. 973,295 in March 1999 with total page views of 5,368,127 vs. 2,703,327. Advertisers OnHealth attracts a wide range of advertisers in the pharmaceutical and medical area as well as well-known consumer brands. Below is a sampling of current advertisers. - Pharmaceutical/Medical: Astra Pharmaceuticals, Avonex/Biogen, Cardisense, Evista, Glaxo Wellcome, Johnson & Johnson, Hoechst Marion Roussel/Allegra, Hoffmann-LaRoche, Nyquil, Pfizer, Procter & Gamble, Rezulin Warner/Lampert, Roche/Accutane, SmithKline Beecham, Propecia, Zithromax. - Consumer: Deja News, Dr. Scholl's, Jamieson Vitamins, Kellogg's, MSN Portal Phase, Ford Division, Women.com. Strategic Relationships OnHealth has developed strong strategic relationships with some of the nation's best medical institutions helping the company to deliver additional high-quality, relevant medical information to its users. Through its many distribution and e-commerce relationships, OnHealth provides content to other portals and sites and increases traffic to onhealth.com as well as increased revenue through online purchases. - Content Partners: OnHealth is associated with many highly reputable institutions, including Beth Israel Deaconess Cancer Center; Cleveland Clinic/Department of Gastroenterology gastroenterology Medical specialty dealing with digestion and the digestive system. In the 17th century Jan Baptista van Helmont conducted the first scientific studies in the field; William Beaumont published his own observations in 1833. ; International Diabetes Center; Massachusetts Medical Society The Massachusetts Medical Society (MMS) is the oldest continuously-operating state medical society in the United States. Incorporated on November 1, 1781, by an act of the Massachusetts General Court, the MMS is a non-profit organization that consists of approximately 18,500 ; Mount Sinai Medical Center of NY/ Cardiac Division; Scripps Clinic/Department of Allergy and Immunology. - Distribution and E-commerce Partners: More than 950 web sites drive traffic to onhealth.com through numerous distribution and content sharing relationships. Among these partners are Advance Publications; Advance Internet; Ameritech; Amazon.com; American Greetings; AOL's Digital City, Inc.; Ask Jeeves Noun 1. Ask Jeeves - a widely used search engine accepting plain English questions or phrases or terms trademark - a formally registered symbol identifying the manufacturer or distributor of a product ; Better Homes and Gardens; Comcast Online Communications; Drugstore.com; GeoCities; GO Network; Hearst New Media; iSyndicate; Microsoft's WebTV; Microworkz/iToaster; Motorola's i Kno!; Mindspring; NBC's Snap; Planet Direct; ProFlowers; SelfCare; ThirdAge; Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. ; VitaminShoppe; WebTV; The Weather Channel; Weather.com; Yahoo!; Yahoo! Health; Yahoo! Get Local Health. For More Information, Please Contact: Estelle Fong Bobbi Hoff, CFA (Computer Fraud and Abuse Act of 1986) Signed into law in 1986, the CFA was a significant step forward in criminalizing unauthorized access to computer systems and networks. The Act applies to "federal interest computers" that include any system used by the U.S. , Investor Relations Investor relations The process by which the corporation communicates with its investors. Fleishman-Hillard OnHealth Network Company 212-453-2307 (206) 652-0308 fonge@fleishman.com bobbih@onhealth.com Tricia Viscardi, VP Marketing OnHealth Network Company (212) 297-6232 triciav@onhealth.com |
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